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Associate Director of Paid Media, Performance Video

1 week, 4 days ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 56

Description

  • Own full P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Build, optimize, and scale campaigns directly in Google Ads, including campaign architecture, audience strategy, bidding, budgets, conversion events, targeting, exclusions, and testing.
  • Develop and execute multi-vertical growth strategies across insurance products and later expand into new insurance and financial services verticals.
  • Create campaigns that drive both leads and inbound calls while optimizing for call quality, lead quality, advertiser feedback, and downstream monetization.
  • Own creative strategy from a performance perspective, including audience selection, messaging, hooks, offer positioning, funnel alignment, and testing priorities.
  • Partner with creative teams and use AI/self-serve tools to accelerate creative testing and reduce bottlenecks.
  • Communicate performance, insights, and decisions clearly and proactively to stakeholders, executives, and cross-functional partners on a daily basis.
  • Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, call-based campaigns, and scaling.
  • Help build and lead a video-first team as investment in the channel grows.

Requirements

  • 8+ years managing high-growth performance marketing portfolios.
  • 3+ years managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in at least one major lead gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Proven success profitably scaling brands across video performance platforms with deep hands-on expertise in YouTube, Meta, and TikTok.
  • Strong hands-on platform execution experience, including campaign architecture, audience strategy, bidding, conversion event setup, testing design, and daily optimization.
  • Strong grasp of affiliate lead gen, monetization dynamics, advertiser quality metrics, funnel optimization, and profitable traffic scaling.
  • Experience buying across multiple verticals and adapting structure, audience, creative, and messaging to different customer journeys; insurance experience in auto, home, health, ACA, or Medicare is especially valuable.
  • Proficiency in BI tools such as Looker and Google Analytics, plus advanced Excel/Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Strong understanding of high-performing video creative, including YouTube ABCDs, hooks, category entry points, funnel stage, audience intent, and offer positioning.
  • Ability to move quickly on creative testing using AI and self-serve tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, and Claude, or similar tools.
  • Demonstrated P&L ownership with experience hitting aggressive growth and profitability goals and building repeatable playbooks.
  • Exceptional proactive written and verbal communication skills, including comfort presenting updates in Slack, Zoom, and executive-facing settings.
  • Nice to have: experience with MMM, incrementality, geo holdouts, or brand lift measurement.
  • Nice to have: experience in personal finance, lending, credit cards, home services, or consumer subscriptions.
  • Nice to have: experience building teams, mentoring channel owners, or formalizing playbooks across brands.
  • Nice to have: experience with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.
  • Nice to have: background in regulated marketing environments such as consumer finance, insurance, or healthcare.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team environment.
  • Opportunity to work with a global team spanning over 15 countries.
  • Performance-based compensation growth tied to company and individual performance.
  • Diverse, inclusive, and equal-opportunity workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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