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PPC Specialist

3 weeks, 5 days ago
Ukraine
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Digital Marketing E-commerce Facebook Ads Firebase Google Ads Google Tag Manager Growth Hacking
Apply Now
Kyivstar

Kyivstar

Kyivstar is the leading national operator in Ukraine, providing quality mobile communication to over 26 million subscribers. As a driver of innovation and social responsibility, Kyivstar is part of the international VEON group, focusing on projects for...

Wireless Telecommunication Services
1K-5K
Founded 1994
$1600M raised
View All Jobs 33

Description

  • Develop and implement a paid user acquisition strategy for the TutTam mobile app and website.
  • Launch, analyze, and optimize advertising campaigns across Google Ads, Meta Ads, and other platforms.
  • Research and test new user acquisition channels and growth opportunities.
  • Run A/B tests on ad creatives, audiences, messaging, and landing pages.
  • Analyze campaign performance and provide recommendations to improve results.
  • Track and improve key marketing metrics such as CAC, CPA, ROAS, Retention, and Conversion Rate.
  • Work with GA4, GTM, Meta Pixel, and other analytics and attribution tools.
  • Collaborate with design and product teams to prepare advertising materials.
  • Build reports and dashboards to evaluate marketing performance.
  • Participate in defining and validating growth hypotheses for product development.

Requirements

  • 2+ years of experience as a PPC Specialist, Performance Marketing Specialist, or Digital Marketing Specialist.
  • Experience with mobile apps and app promotion.
  • Hands-on experience with Google Ads, including Search, Display, Demand Gen, Performance Max, and YouTube.
  • Hands-on experience with Meta Ads Manager.
  • Strong working knowledge of Google Analytics 4, Google Tag Manager, and Meta Pixel.
  • Understanding of attribution, analytics, and campaign performance measurement.
  • Experience managing advertising budgets and optimizing user acquisition cost.
  • Ability to work with data and make decisions based on metrics.
  • Understanding of product analytics and digital marketing fundamentals.
  • Experience building reports and dashboards.
  • Experience in FoodTech, eCommerce, marketplaces, or HoReCa is a plus.
  • Experience launching campaigns for new products or startups is a plus.
  • Knowledge of SimilarWeb, Serpstat, or other competitive analysis tools is a plus.
  • Experience with Firebase, AppsFlyer, Adjust, or similar attribution platforms is a plus.
  • Understanding of product metrics such as CAC, LTV, Retention, Conversion Rate, and ROAS is a plus.
  • Experience running A/B tests is a plus.

Benefits

  • Office or remote work option.
  • Remote onboarding.
  • Performance bonuses, annual or quarterly depending on the role.
  • Access to internal learning resources and partner programs, plus a company library.
  • Health and life insurance for employees.
  • Wellbeing program and corporate psychologist.
  • Mobile phone service compensation from Kyivstar.

Interested in this position?

Apply directly on the company website

Apply Now

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