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Senior Digital Marketing Manager, Associations

13 hours, 18 minutes ago
United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Email Marketing Google Analytics Google Tag Manager
Apply Now
Interactive Strategies

Interactive Strategies

Interactive Strategies specializes in providing comprehensive web design and digital marketing services, combining strategy, design, content, technology, and marketing to create impactful online experiences for its clients.

Media
51-250
Founded 2001
View All Jobs 2

Description

  • Develop integrated digital marketing strategies aligned with client goals, including membership growth, event registrations, product sales, lead generation, and engagement.
  • Lead multi-channel campaigns from planning and execution through measurement and optimization across email, advertising, social media, and websites.
  • Create membership marketing strategies supporting acquisition, engagement, renewals, and the member journey.
  • Develop campaigns promoting conferences, webinars, educational programs, publications, and other products or services.
  • Collaborate with advertising, creative, content, and web teams on campaign concepts, messaging, landing pages, and digital experiences.
  • Build client relationships through communication, recommendations, project management, and understanding of business objectives.
  • Analyze campaign performance and audience behavior to identify trends, measure results, and improve ROI.
  • Conduct digital marketing audits, establish benchmarks, and develop data-informed strategies.
  • Identify and implement testing opportunities across messaging, targeting, creative, conversion funnels, and user experiences.
  • Support marketing practice growth through knowledge sharing, new business support, and team mentoring.

Requirements

  • Bachelor’s or Master’s degree in a related field.
  • 5–8+ years of digital marketing experience; agency experience is preferred but not required.
  • Experience developing conversion-focused strategies mapped to user journeys and marketing funnels.
  • Strong understanding of digital advertising channels and integrated multi-channel campaigns.
  • Strong analytical and data-driven decision-making skills.
  • Experience with reporting, analysis, and website analytics tools such as Google Analytics and Google Tag Manager.
  • Experience conducting digital marketing audits and developing strategies from data findings.
  • Knowledge of current digital marketing trends and best practices.
  • Experience with professional associations, membership organizations, or B2B brands is preferred.
  • Ability to work fully remotely or in a hybrid Washington, DC office environment.

Benefits

  • Salary range of $82,500–$108,000, commensurate with experience.
  • Company-sponsored health, vision, and dental insurance.
  • Four weeks of vacation/sick time from day one, increasing to five-plus weeks after three years.
  • 401(k) with company match and profit sharing.
  • Company-paid short- and long-term disability, life, and AD&D insurance.
  • Eleven paid holidays and flexible work scheduling.
  • Professional development opportunities and a new business referral bonus.
  • Pre-tax FSA and DC Metro SmartBenefits.

Interested in this position?

Apply directly on the company website

Apply Now

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