Vice President, Social Strategy

17 hours, 20 minutes ago
Full-time
Executive
Design and User Experience
Inizio Evoke

Inizio Evoke

Inizio Evoke is a global health marketing and communications platform that focuses on transforming healthcare by leveraging data-driven insights and human-centric strategies to enhance patient support and market access solutions.

Professional Services
Founded 2000

Description

  • Lead and evolve the Social Strategy function, including vision, services, standards, operating model, team structure, staffing, and growth priorities.
  • Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms.
  • Oversee staffing, allocation, and resourcing across client engagements while balancing capacity and development goals.
  • Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new offerings.
  • Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients.
  • Provide executive-level counsel on social ecosystem strategy, channel strategy, content frameworks, launch plans, paid/organic integration, and measurement.
  • Strengthen senior client relationships and cross-functional agency partnerships to position Social Strategy as a trusted discipline.
  • Guide clients on the role of social within the broader omnichannel mix to drive awareness, education, engagement, behavior change, community connection, and business impact.
  • Develop and embed emerging capabilities such as AEO, GEO, NLP-powered insights, social-as-GEO input, and influencer/KOL strategy.
  • Maintain senior-level knowledge of major social platforms and advance agency capabilities through frameworks, tools, training, innovation pilots, and thought leadership.

Requirements

  • 8–12+ years of experience in social media, digital strategy, engagement strategy, or integrated marketing, with depth in healthcare, pharmaceutical, biotech, or life sciences.
  • 5+ years leading a social, digital, or engagement strategy function, team, or practice within an agency setting.
  • Bachelor's degree in marketing, communications, life sciences, business, or a related field preferred.
  • Track record of identifying growth opportunities, expanding client relationships, contributing to new business, and shaping scopes of work.
  • Experience with healthcare social media across patient, caregiver, HCP, advocacy, corporate, franchise, disease education, and brand communications.
  • In-depth knowledge of FDA/FTC regulatory, legal, and compliance considerations for pharmaceutical and biotech social media, including partnership with MLR review teams.
  • Familiarity with adverse event escalation processes and compliant community management protocols.
  • Fluency in social listening, performance measurement, audience analytics, competitive analysis, and optimization, with understanding of how NLP can extend these capabilities.
  • Working knowledge of how AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews source and surface health content.
  • Experience with generative AI tools, creator strategy, influencer engagement, or innovation pilots in a regulated marketing context.
  • Understanding of structured data, schema markup, and E-E-A-T signals as they apply to healthcare content discoverability.
  • Experience managing, mentoring, and developing strategists at multiple levels, from emerging talent to senior team members.
  • Comfort with ambiguity, change, and growth-stage team building, with the ability to create structure without slowing momentum.
  • Ability to translate complex social and technology concepts for senior clients and executive stakeholders.

Benefits

  • Base salary range of $175,000 to $200,000 USD.
  • Flexible work environment with a remote role.
  • Great compensation packages.
  • Company-paid medical and dental benefits.
  • 401(k) plan.
  • Tuition reimbursement.
  • Flexible time off.
  • Tailored learning and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Social Media Manager with Chinese - Gaming - Part-time

Keywords Studios 10K-50K Internet Software & Services

Keywords Studios is hiring a part-time, remote Social Media Manager to support community management and social media operations for gaming clients, with a focus on Simplified Chinese content and player engagement.

Copywriting Instagram API
3 hours, 6 minutes ago

🥥Social Media Manager- Job Code: 1778860370215

Coconut VA 11-50 Professional Services

Coconut is hiring a part-time Social Media Manager to create, edit, schedule, and optimize content for a remote client’s social channels in EST hours.

Instagram API Social Media Marketing TikTok
4 hours, 57 minutes ago

Social Media Evaluator (Burmese-Myanmar)

CrowdGen by Appen Internet Software & Services

CrowdGen is hiring a project-based, remote Social Media Evaluator in Myanmar to review social media content and help improve the credibility and integrity of information online.

14 hours, 19 minutes ago

Social Media / CRM & Automation Specialist (AU - SaaS Experience)

D2B Professional Services

A company is hiring a Social Media / CRM & Automation Specialist to run social content and campaigns while building CRM, automation, and lead generation systems for its brands and applications.

CRM Digital Marketing Email Marketing HubSpot Instagram API
20 hours, 21 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers