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Vice President, Social Strategy

1 month, 1 week ago
United States
Full-time
Executive
Social Media Manager
Design and User Experience
Generative AI Influencer Marketing Instagram API NLP SEO TikTok
Apply Now
Inizio Evoke

Inizio Evoke

Inizio Evoke is a global health marketing and communications platform that focuses on transforming healthcare by leveraging data-driven insights and human-centric strategies to enhance patient support and market access solutions.

Professional Services
Founded 2000
View All Jobs 39

Description

  • Lead and evolve the Social Strategy function, including vision, services, standards, operating model, team structure, staffing, and growth priorities.
  • Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms.
  • Oversee staffing, allocation, and resourcing across client engagements while balancing capacity and development goals.
  • Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new offerings.
  • Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients.
  • Provide executive-level counsel on social ecosystem strategy, channel strategy, content frameworks, launch plans, paid/organic integration, and measurement.
  • Strengthen senior client relationships and cross-functional agency partnerships to position Social Strategy as a trusted discipline.
  • Guide clients on the role of social within the broader omnichannel mix to drive awareness, education, engagement, behavior change, community connection, and business impact.
  • Develop and embed emerging capabilities such as AEO, GEO, NLP-powered insights, social-as-GEO input, and influencer/KOL strategy.
  • Maintain senior-level knowledge of major social platforms and advance agency capabilities through frameworks, tools, training, innovation pilots, and thought leadership.

Requirements

  • 8–12+ years of experience in social media, digital strategy, engagement strategy, or integrated marketing, with depth in healthcare, pharmaceutical, biotech, or life sciences.
  • 5+ years leading a social, digital, or engagement strategy function, team, or practice within an agency setting.
  • Bachelor's degree in marketing, communications, life sciences, business, or a related field preferred.
  • Track record of identifying growth opportunities, expanding client relationships, contributing to new business, and shaping scopes of work.
  • Experience with healthcare social media across patient, caregiver, HCP, advocacy, corporate, franchise, disease education, and brand communications.
  • In-depth knowledge of FDA/FTC regulatory, legal, and compliance considerations for pharmaceutical and biotech social media, including partnership with MLR review teams.
  • Familiarity with adverse event escalation processes and compliant community management protocols.
  • Fluency in social listening, performance measurement, audience analytics, competitive analysis, and optimization, with understanding of how NLP can extend these capabilities.
  • Working knowledge of how AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews source and surface health content.
  • Experience with generative AI tools, creator strategy, influencer engagement, or innovation pilots in a regulated marketing context.
  • Understanding of structured data, schema markup, and E-E-A-T signals as they apply to healthcare content discoverability.
  • Experience managing, mentoring, and developing strategists at multiple levels, from emerging talent to senior team members.
  • Comfort with ambiguity, change, and growth-stage team building, with the ability to create structure without slowing momentum.
  • Ability to translate complex social and technology concepts for senior clients and executive stakeholders.

Benefits

  • Base salary range of $175,000 to $200,000 USD.
  • Flexible work environment with a remote role.
  • Great compensation packages.
  • Company-paid medical and dental benefits.
  • 401(k) plan.
  • Tuition reimbursement.
  • Flexible time off.
  • Tailored learning and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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