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Senior Manager of Web Experience & Platform

2 hours, 19 minutes ago
United States
Full-time
Senior
Frontend Engineer / Web Developer
Software Development
CSS HTML JavaScript SEO TikTok WordPress
Apply Now
Included Health

Included Health

Included Health is a healthcare company that provides cost-saving solutions for employers and health plans. They offer virtual care and navigation services, connecting millions with board-certified doctors and specialists for comprehensive and convenie...

Insurance
1K-5K
$106M raised
View All Jobs 24

Description

  • Own the day-to-day management, technical integrity, and strategic roadmap for the company’s marketing websites.
  • Assess the current web stack, CMS, and integrations and execute a multi-quarter modernization plan.
  • Define requirements and partner with developers to improve the web platform, including templates, reusable components, and front-end architecture.
  • Ensure website performance, Core Web Vitals, accessibility, security, and reliability meet or exceed standards.
  • Monitor site health using analytics and SEO tools and convert findings into prioritized technical work.
  • Own budgeting, licensing, usage, and value tracking for web and SEO marketing technologies.
  • Manage ticket intake, publishing processes, and resource allocation for web platform initiatives.
  • Develop and own technical SEO and AI-driven search roadmaps to improve crawlability, indexing, and visibility.
  • Implement structured data, URL structures, internal linking, and XML sitemaps to support search performance.
  • Lead conversion optimization efforts for landing pages and user flows in partnership with cross-functional marketing teams.
  • Design and maintain governed self-serve workflows that allow non-technical partners to safely publish and update content.
  • Create page templates, modules, content models, documentation, training, and CMS guardrails for the web platform.
  • Coordinate cross-functional delivery, QA, and release processes for site changes.
  • Manage vendors and contractors supporting web properties.
  • Define, track, and report on core web KPIs and run test-and-learn programs to operationalize improvements.

Requirements

  • 8+ years of professional experience in web development, web platform management, technical SEO, or related roles.
  • At least 3+ years owning or co-owning a production marketing website at scale.
  • Deep understanding and proficiency in WordPress and modern web technologies.
  • Strong understanding of how search engines and AI bots crawl, index, and rank sites.
  • Experience managing CMS platforms, site structure, content governance, and publishing workflows.
  • Technical SEO expertise including site architecture, structured data, crawling/indexation, Core Web Vitals, and log- or crawl-based diagnostics.
  • Working knowledge of HTML, CSS, and JavaScript and their implications for SEO and site performance.
  • Experience in conversion rate optimization (CRO) on marketing websites, including experimentation tools for landing pages and user flows.
  • Familiarity with AI-driven search and how LLMs and AI Overviews surface web content.
  • Experience using AI and LLM-based tools to support technical SEO, AIO, and content operations.
  • Proficiency with analytics and SEO tools such as GA4, Google Search Console, SEO crawlers, and BI/reporting tools.
  • Proven ability to work cross-functionally with Marketing, Product, Engineering, Design, and Analytics.
  • Strong project management skills with experience running multiple concurrent web projects from discovery through launch and optimization.
  • Experience defining a web governance model for a multi-stakeholder marketing team.
  • Clear, concise communication skills with the ability to explain technical concepts to non-technical stakeholders.
  • Ability to work independently as a self-starter at both strategic and execution levels.
  • Preferred: experience in healthcare, digital health, or other regulated industries.
  • Preferred: experience designing or migrating to modern, component-based architectures.
  • Preferred: prior responsibility for conversion rate optimization on web properties.
  • Preferred: experience influencing the strategic vision and direction of technology products and tools.

Benefits

  • Base salary range of $128,130 to $235,287 depending on geographic zone.
  • Eligible for equity in addition to base salary.
  • Eligible for a performance-based bonus.
  • Benefits package included.
  • Remote full-time role.
  • Transparent and geographically adjusted compensation structure.

Interested in this position?

Apply directly on the company website

Apply Now

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