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TikTok Ads Specialist

1 hour, 18 minutes ago
South Africa
Contract
Junior
Paid Media Specialist
Data Science and Analytics
Facebook Ads Google Tag Manager
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Huzzle

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Description

  • Plan, launch, manage, and optimize paid campaigns in TikTok Ads Manager.
  • Develop performance marketing strategies focused on conversions, customer acquisition, lead generation, and ROAS.
  • Monitor and optimize audience targeting, bids, budgets, and ad creatives.
  • Collaborate with creative teams to develop and test TikTok video ads, hooks, and UGC.
  • Track and analyze campaign metrics including CPA, CPC, CTR, CPM, conversion rates, and ROAS.
  • Run A/B tests across creatives, audiences, landing pages, and campaign structures.
  • Allocate and manage advertising budgets to maximize campaign profitability.
  • Implement and troubleshoot TikTok Pixel, conversion tracking, and attribution tools.
  • Prepare performance reports and communicate actionable insights to stakeholders.
  • Monitor TikTok platform updates, advertising trends, and emerging paid-social strategies.

Requirements

  • 2–3+ years of hands-on experience in paid social advertising or performance marketing.
  • Proven experience managing and optimizing campaigns in TikTok Ads Manager.
  • Strong knowledge of TikTok campaign strategy, structure, targeting, retargeting, creative testing, and optimization.
  • Experience managing advertising budgets and scaling successful campaigns.
  • Knowledge of ROAS, CPA, CTR, CPC, conversion rates, and other performance marketing metrics.
  • Familiarity with TikTok Pixel, conversion tracking, and analytics tools.
  • Strong analytical and data-driven decision-making skills.
  • Excellent written and verbal English communication skills.
  • Ability to work independently, manage multiple campaigns, and meet deadlines in a remote environment.
  • Experience with a digital marketing agency, multiple client accounts, Meta Ads, GA4, Google Tag Manager, e-commerce, SaaS, lead generation, UGC, direct-response marketing, or international teams (preferred).

Benefits

  • 100% remote work from anywhere.
  • Competitive compensation based on experience, expertise, and qualifications.
  • Career growth with fast-growing international companies.
  • Exposure to innovative advertising strategies, tools, and campaigns.
  • High-ownership role with direct impact on business growth.
  • Collaboration with global teams and experienced marketing professionals.
  • Long-term career opportunity.

Interested in this position?

Apply directly on the company website

Apply Now

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