Meta Ads Manager (Lead Generation)

1 hour, 21 minutes ago
Full-time
Senior
Marketing and Growth

Description

  • Own end-to-end Meta Ads campaigns across Facebook and Instagram, from setup through advanced scaling.
  • Monitor performance daily and optimize campaign structures, bidding strategies, and audience targeting.
  • Build, test, and optimize landing pages and lead funnels to improve lead quality and conversion rates.
  • Manage Pixel, Conversion API (CAPI), and UTM tracking to maintain accurate conversion data.
  • Run A/B tests across creatives, headlines, and landing-page elements to address creative fatigue and audience saturation.
  • Independently manage client accounts, present performance reports, and provide strategic recommendations.
  • Collaborate with creative and account management teams to align campaign messaging with client goals.
  • Oversee lead-flow integrations between Meta Ads, GoHighLevel CRM, and third-party automation tools.

Requirements

  • 5+ years of hands-on experience managing Meta Ads campaigns across Facebook and Instagram at scale.
  • Proven lead-generation experience, rather than e-commerce, in renewable energy, home services, real estate, or B2B.
  • Expertise in Meta Ads Manager, including Advantage+, horizontal and vertical scaling, and CPL, CPM, and CTR analysis.
  • Strong knowledge of conversion tracking, attribution settings, and API integrations.
  • Experience building and optimizing landing pages for conversion rate optimization (CRO).
  • Leadership experience and ability to independently own client results and make strategic decisions.
  • Analytical ability to translate complex performance data into growth strategies.
  • Strong communication skills and an agency-growth mindset.
  • Experience with GoHighLevel CRM and Zapier automation workflows (preferred).
  • Familiarity with Google Ads Search and Performance Max, solar or renewable energy, or multi-location/high-spend accounts (preferred).

Benefits

  • Competitive salary based on experience.
  • Fully remote work environment.
  • Performance-based incentives and professional autonomy.
  • Direct path to a Head of Paid Media leadership role.
  • Long-term stability in a high-growth sector.
  • Opportunity to work with industry-leading CRM and automation tools.

Interested in this position?

Apply directly on the company website

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