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Meta Ads Manager (Lead Generation)

1 day, 6 hours ago
South Africa
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Facebook Ads Google Ads Instagram API
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Huzzle

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Description

  • Own end-to-end Meta Ads campaigns across Facebook and Instagram, from setup through scaling.
  • Monitor performance daily and optimize campaign structures, bidding strategies, and audience targeting.
  • Build, test, and optimize landing pages and lead funnels to improve lead quality and conversion rates.
  • Manage Pixel, Conversion API (CAPI), and UTM tracking to maintain accurate conversion data.
  • Run A/B tests on creatives, headlines, and landing-page elements to address creative fatigue and audience saturation.
  • Independently manage client accounts, provide strategic insights, and present performance reports to stakeholders.
  • Collaborate with creative and account management teams to align campaign messaging with client goals.
  • Oversee lead-flow integrations between Meta Ads, GoHighLevel CRM, and third-party automation tools.

Requirements

  • 5+ years of hands-on experience managing Meta Ads campaigns across Facebook and Instagram at scale.
  • Proven lead-generation experience, rather than e-commerce, in renewable energy, home services, real estate, B2B, or similar sectors.
  • Advanced knowledge of Meta Ads Manager, including Advantage+, horizontal and vertical scaling, and CPL, CPM, and CTR analysis.
  • Deep knowledge of conversion tracking, attribution settings, and API integrations.
  • Experience building and optimizing landing pages with a focus on conversion rate optimization (CRO).
  • Leadership experience and the ability to independently own client results and strategic decisions.
  • Strong analytical ability to turn complex data into actionable growth strategies.
  • Exceptional communication skills and an agency-growth mindset.
  • Experience with GoHighLevel CRM and Zapier automation workflows (preferred).
  • Familiarity with Google Ads Search and Performance Max, solar or renewable-energy campaigns, or multi-location/high-spend accounts (preferred).

Benefits

  • Competitive salary based on experience.
  • Fully remote work environment.
  • Performance-based incentives and professional autonomy.
  • Clear path to a Head of Paid Media leadership role.
  • Long-term stability in a high-growth sector.
  • Opportunity to work with industry-leading CRM and automation tools.

Interested in this position?

Apply directly on the company website

Apply Now

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