Search & Discoverability Lead (SEO/AEO/GEO)

3 weeks, 2 days ago
Full-time
Lead
Marketing and Growth
Horizontal Digital

Horizontal Digital

Horizontal Digital is an experience forward consultancy that leverages customer data to create precise strategies and maximize value.

Internet Software & Services
251-1K
Founded 2003

Description

  • Lead technical SEO audits covering crawlability, indexation, rendering, and site architecture.
  • Develop SEO, AEO, and GEO strategies and translate findings into prioritized roadmaps.
  • Own SEO strategy for migrations and replatforming, including redirect mapping and validation.
  • Monitor search performance using analytics, SEO, and AI/LLM visibility tools to drive optimization.
  • Partner with Content, UX, Data, and Technology teams on keyword research, intent mapping, and SERP analysis.
  • Advise on SEO best practices across Sitecore XP, XM Cloud, and Sitecore AI environments.
  • Present audits and recommendations to clients and senior stakeholders, support pre-sales, and contribute thought leadership.
  • Mentor colleagues and help establish scalable discoverability frameworks and service offerings.

Requirements

  • 7+ years of SEO experience with a strong technical focus, preferably in an agency or consultancy.
  • Deep expertise in technical SEO, including migrations, redirect mapping, indexation, and site architecture.
  • Hands-on experience with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console.
  • Experience with AI/LLM visibility platforms such as Scrunch, Peec, or Profound.
  • Understanding of structured data, semantic search, and AI-driven discoverability across AEO and GEO.
  • Hands-on SEO experience in Sitecore XP, XM Cloud, or Sitecore AI.
  • Familiarity with JavaScript SEO, rendering challenges, and modern web architectures.
  • Strong communication and collaboration skills across technical and non-technical teams.
  • Ability to translate complex technical findings into clear, prioritized recommendations and present them to clients.
  • Commercial awareness, proactive learning mindset, and interest in mentoring and building new frameworks.

Benefits

  • 22 days of annual holiday.
  • Two floating holiday days.
  • Two paid volunteering days.
  • Defined contribution pension scheme.
  • Flexible and remote working options.

Interested in this position?

Apply directly on the company website

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