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Product Marketing Manager, Competitive Intelligence

2 months ago
North America, United States
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
Hightouch

Hightouch

Hightouch is a leading Data Activation platform that simplifies the collection, preparation, and synchronization of data into various tools without the need for manual work or traditional CDPs. Powered by Reverse ETL, Hightouch enables seamless data sy...

IT Services
51-250
$92M raised
View All Jobs 14

Description

  • Define differentiated positioning for Hightouch’s products and solutions across key personas.
  • Own the competitive intelligence program end to end and build the function from scratch.
  • Lead cross-functional launches and campaigns across marketing, sales, and product.
  • Conduct user research to identify market gaps and inform product strategy.
  • Create, maintain, and improve website messaging, customer case studies, and sales enablement materials.
  • Help internal teams and product evangelists craft messaging and sequences tied to customer value.
  • Provide real-time competitive intel and support field teams and sales deals.
  • Feed competitive signals into product and roadmap decisions.
  • Represent Hightouch externally at field events, customer engagements, and webinars.

Requirements

  • 4-6 years of experience in competitive intelligence, product marketing, or market research, ideally in B2B SaaS.
  • Strong primary and secondary research skills, including win/loss interviews, analyst reports, public filings, review sites, and pricing pages.
  • Ability to synthesize messy or conflicting signals into a clear point of view.
  • Experience building and maintaining structured frameworks such as battlecards, comparison matrices, and positioning maps.
  • Proven track record of creating content that sales and marketing use, such as battlecards, competitive decks, and objection handling guides.
  • Strong storytelling skills for translating complex technical topics into clear, compelling narratives.
  • Excellent written and verbal communication skills.
  • Cross-functional experience working with sales, product, and marketing.
  • Familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets.
  • Experience building or owning a CI program is a plus; startup experience in a fast-moving environment is also preferred.

Benefits

  • Salary range of $135,000 to $165,000 USD per year.
  • Remote-first, location-independent compensation.
  • Meaningful equity compensation in the form of ISO options.
  • Early exercise available for equity.
  • 10-year post-termination exercise window.
  • E-Verify participation after hire.

Interested in this position?

Apply directly on the company website

Apply Now

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