Staff Product Manager - Social Planner, Ad Manager, Blogs

1 month ago
Full-time
Lead
Product Management
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Own the end-to-end product strategy and 12–18 month roadmap for Social Planner, Blogs, and Ad Manager tied to clear north-star metrics.
  • Translate company and product vision into prioritized bets, clear problem statements, and sequenced delivery plans.
  • Evolve Ad Manager into a smarter, more data-reliant, and AI-driven system by designing first-party data flows, abstractions, fallbacks, and automation.
  • Lead major UX and workflow improvements for Social Planner, including scheduling, approvals, calendar, collaboration, automations, comment management, reporting, and permissions.
  • Modernize the Blogs product into a full-featured, reliable editor with AI-assisted content workflows, image suggestions, internal linking, and improved SEO tooling.
  • Run discovery and validation activities (customer interviews, data analysis, experiments, A/B tests) to identify the most impactful problems and solutions.
  • Partner with Engineering and Data to plan releases, manage scope, ensure predictable high-quality delivery, and define success metrics.
  • Collaborate with Marketing, Sales, Support, and Customer Success to shape positioning, GTM plans, documentation, training, and to incorporate field feedback into the roadmap.
  • Directly mentor and develop two APMs into PM2-level product managers with coaching, clear expectations, and performance feedback.
  • Evangelize and embed best practices for experimentation, discovery, problem framing, PRDs, stakeholder management, and continuous improvement across the product team.

Requirements

  • 9–12+ years of Product Management experience, including at least 3+ years at Senior/Staff/Principal level owning complex product areas.
  • Proven track record shipping impactful B2B SaaS products, ideally in marketing automation, social media management, advertising platforms, or content/CMS/blogging tools.
  • Strong technical aptitude with a conceptual understanding of APIs, data flows, and system design.
  • Experience with data/ML/AI-driven products is a strong plus.
  • Deep experience with discovery and experimentation, including defining metrics, running A/B tests, and analyzing usage data to validate hypotheses.
  • Demonstrated ability to rebuild or significantly revamp complex UX flows (dashboards, editors, planners, calendars, etc.).
  • Experience mentoring and developing PMs/APMs, with examples of helping them level up.
  • Excellent written and verbal communication skills with the ability to influence senior stakeholders and drive alignment.
  • Comfortable operating in fast-paced, ambiguous, high-growth environments with multiple priorities.

Benefits

  • Remote-first, global work environment with a team across 15+ countries.
  • Opportunities for continuous learning and career growth, including mentorship and hands-on development of junior PMs.
  • High-impact role with strong ownership, fast go-to-market cadence (Agile), and the chance to shape products used by millions of businesses.
  • People-first, ownership-driven culture that values innovation and iterative delivery.
  • Equal Opportunity Employer and inclusive hiring practices.

Interested in this position?

Apply directly on the company website

Apply Now

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