Staff Product Manager - App Marketplace

1 hour, 52 minutes ago
Full-time
Lead
Software Development
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Own the end-to-end product strategy, ecosystem vision, and execution for the App Marketplace.
  • Define and execute the long-term marketplace strategy to make it the premier destination for MarTech and SalesTech apps.
  • Drive GMV and marketplace revenue by improving monetization models, billing infrastructure, and partner payout mechanisms.
  • Define, track, and report ecosystem health metrics such as app installs, active usage, developer retention, API utilization, and net revenue retention.
  • Design and deliver developer-facing capabilities that make it easy to build, test, submit, and monetize apps.
  • Own the roadmap for developer portals, SDKs, and API documentation standards.
  • Establish app review processes, security standards, and policy frameworks to maintain a high-trust marketplace.
  • Improve app discovery and end-user experiences, including search, recommendations, and one-click installation flows.
  • Collaborate with engineering and cross-functional teams to prioritize platform features that enable developers.
  • Conduct qualitative research with developer partners and agencies to identify friction points and turn insights into prioritized product work.
  • Mentor other PMs and APMs working on adjacent areas of the developer platform.

Requirements

  • 10+ years of product management experience in software or digital products with increasing scope and complexity.
  • 2-3 years of experience building or scaling app marketplaces in a SaaS environment.
  • Proven track record of growing GMV or driving significant revenue growth through a third-party ecosystem.
  • Deep understanding of APIs, webhooks, authentication (OAuth), and developer experience best practices.
  • Proven ability to own product strategy and execution at a senior/IC level such as Principal or equivalent.
  • Strong analytical mindset with experience working with complex data sets, running experiments, and interpreting results.
  • Experience in a B2B SaaS platform such as CRM or Marketing Automation, preferably with multi-tenant architecture.
  • Technical background such as a CS degree or former developer experience is preferred.
  • Experience with global or multi-region marketplace rollouts, including multi-currency and VAT/tax compliance, is preferred.
  • Ability to communicate clearly, influence without direct authority, and align internal and external stakeholders.

Benefits

  • Opportunity to lead a strategic pillar with top-level business impact and visibility.
  • Collaborative environment with world-class engineering, design, data science, and partnership teams.
  • Opportunity to influence the next phase of platform growth and scale global operations.
  • Remote-first work environment across a global team.
  • Equal Opportunity Employer status with voluntary demographic disclosure for compliance purposes.

Interested in this position?

Apply directly on the company website

Apply Now

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