Global Audience Manager (f/m/x)

13 hours, 13 minutes ago
Full-time
Mid Level
Marketing and Growth
HelloFresh

HelloFresh

HelloFresh is a leading recipe kit delivery service that provides farm-fresh ingredients and chef-designed recipes for convenient and affordable meals, revolutionizing the way people eat.

Hotels, Restaurants & Leisure
10K-50K
Founded 2012
$276M raised

Description

  • Execute audience segmentation strategies across paid marketing channels, including targeting, exclusion, lookalikes, and personalization.
  • Build and activate audiences using the Customer Data Platform (CDP) and ensure correct implementation across paid platforms.
  • Identify cross-brand audience opportunities and coordinate implementation with channel and platform teams.
  • Work with Marketing Analytics to review audience performance and support ongoing optimization.
  • Support testing, scaling, and optimization of audience tactics across established and new channels.
  • Coordinate ad progression activities across marketing, product, and AdTech/HelloTech teams.
  • Assist in implementing ad progression experiments and audience variations while maintaining consistent messaging and funnel logic.
  • Track and report on ad progression performance and provide updates to stakeholders and senior managers.
  • Translate audience and ad progression requirements for technical infrastructure and AdTech teams.
  • Act as a point of contact for operational audience work across paid channels and local markets, while sharing best practices across regions.

Requirements

  • 3+ years of experience in performance marketing, paid marketing, audience management, ad progression, or related operational roles.
  • Experience working with audience segmentation tools, customer data platforms, and paid media activation workflows.
  • Strong execution skills with the ability to implement and coordinate audience and ad progression tasks across channels.
  • Good analytical mindset with the ability to support data-driven decisions and performance reporting.
  • Effective communication skills and the ability to collaborate with cross-functional and global stakeholders.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.

Benefits

  • Healthy discount on weekly HelloFresh boxes.
  • Annual learning and development budget for conferences or educational resources, plus access to the HelloFresh Academy.
  • Subsidized childcare with a professional nannying agency.
  • Free access to Headspace and biweekly in-house yoga classes.
  • A diverse international environment with 70+ nationalities.
  • Additional perks including German language courses, gym and Urban Sports Club discounts, company parties, and vending machine discounts.
  • Opportunity to make a significant impact at one of Europe’s fastest-growing technology companies.

Interested in this position?

Apply directly on the company website

Apply Now

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