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User Acquisition Specialist (Remote)

12 hours, 41 minutes ago
Canada
Full-time
Junior
Digital Marketing Specialist
Data Science and Analytics
Digital Marketing Facebook Ads Google Ads Google Analytics Statistics TikTok
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Headlight

Headlight

Headlight specializes in delivering comprehensive growth marketing solutions for innovative consumer brands, utilizing a full funnel approach that integrates mobile-first design and advanced analytics to achieve exceptional performance in a privacy-con...

Professional Services
11-50
Founded 2018
View All Jobs 2

Description

  • Own channel strategy and execution for a portfolio of growth-stage clients in partnership with growth managers and directors.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, CTV, YouTube, and other platforms.
  • Conduct audience segmentation, creative testing, and ongoing experiments to improve campaign performance.
  • Monitor metrics such as CPA and ROAS and implement optimizations to achieve client goals.
  • Manage media budgets and timelines to ensure spend aligns with campaign objectives.
  • Communicate directly with client teams through performance reporting, insights, and recommended next steps.
  • Translate creative-testing insights into guidance for creative teams and campaign strategy.
  • Stay current on paid media trends, tools, and strategies.

Requirements

  • 1–3 years of experience managing paid media campaigns across platforms such as Google Ads and Meta Ads.
  • Proficiency with Google Ads, Meta Business Manager, Google Analytics, Microsoft Excel, and Google Sheets.
  • Ability to analyze campaign data, draw actionable insights, and make data-driven decisions.
  • Working knowledge of pixels, CAPI, UTMs, conversion events, GA4 fundamentals, and measurement issues.
  • Strong organizational skills and ability to manage multiple projects and deadlines.
  • Strong written and verbal English communication skills, including explaining performance changes to clients.
  • Curiosity about digital marketing and commitment to developing as a performance marketer.
  • Agency or multi-client management experience (preferred).
  • App marketing experience or foundational statistics knowledge (preferred).
  • Experience managing annual media budgets of $10M+ (preferred).

Benefits

  • Competitive salary.
  • Fully remote, work-from-anywhere environment across the United States and Canada.
  • Flexible work hours.
  • Unlimited PTO.
  • 401(k) for US employees.
  • Company-paid health, vision, and dental insurance for US- and Canada-based employees.
  • Opportunities to travel.

Interested in this position?

Apply directly on the company website

Apply Now

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