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Sr Principal Technical Product Manager, Marketing & Creative

4 hours, 2 minutes ago
United States
Full-time
Lead
Technical Product Manager
Software Development
Apply Now
Hasbro

Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to creating the world's best play and entertainment experiences. They offer a wide range of products and services including toys, games, consumer products, television, movies, di...

Consumer Goods
5K-10K
Founded 1923
$27M raised
View All Jobs 14

Description

  • Lead the implementation and adoption of Adobe Workfront across the marketing technology stack.
  • Build and configure workflows, integrations, and the data model for Workfront.
  • Partner with the applications team, vendors, and implementation partners to keep deployment efforts on track.
  • Modernize the digital asset management system and support related platform improvements.
  • Evaluate the creative technology portfolio across DAM, 3D design, workflow and collaboration, and syndication tools.
  • Use data, vendor input, and user feedback to recommend which tools to keep, improve, or retire.
  • Identify and prioritize practical AI use cases in marketing and creative workflows.
  • Work with engineering to incorporate AI-driven capabilities into the platform roadmap.
  • Translate business goals into clear engineering requirements and explain technical constraints to business partners.
  • Help resolve cross-functional issues involving Marketing, Brand, Creative, and Licensing teams.

Requirements

  • Hands-on experience configuring or implementing an enterprise marketing or creative platform such as Workfront, Wrike, Bynder, Aprimo, OpenText, or a similar tool.
  • Experience managing vendor relationships and evaluating contracts.
  • Experience shaping technology portfolio decisions and presenting recommendations to leadership.
  • Strong technical fluency with APIs, workflow design, data models, and integrations.
  • Experience driving platform adoption as well as deployment.
  • Experience working in complex, cross-functional environments with marketing and creative teams.
  • A grounded point of view on AI in creative and content workflows, including where it is useful and where it is overhyped.
  • Comfort moving between technical and business conversations and helping teams understand each other.

Benefits

  • Annual and long-term incentives may be available as part of the compensation package.
  • Pay range of $159,900 to $239,900 USD.
  • Health and wellness programs.
  • Time off to recharge.
  • Financial well-being programs.
  • Life and family support.
  • Volunteer and community initiatives.
  • Learning and development opportunities.
  • Exclusive perks.

Interested in this position?

Apply directly on the company website

Apply Now

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