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Senior Product Manager, Conversion Rate Optimization

7 hours, 16 minutes ago
United States
Full-time
Senior
Product Manager
Product Management
Contentful Google Tag Manager Mixpanel Segment Shopify SQL UX Design
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Greenlight

Greenlight

Greenlight is a financial technology company offering a debit card and money app for families, empowering parents to raise financially smart kids through smart spending and investing.

Capital Markets
501-1000
Founded 2014
$556M raised
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Description

  • Own the full-funnel conversion-rate optimization roadmap for paid traffic, aligned to registration and paid-subscription targets.
  • Optimize the journey from landing page through plan selection, registration, KYC, onboarding, and first purchase.
  • Tailor landing pages, value propositions, and messaging to ad intent, audiences, segments, and traffic channels.
  • Identify and size funnel drop-off through analytics, session replays, and user research.
  • Streamline registration, KYC, multi-step forms, and mobile-first flows while incorporating trust and compliance signals.
  • Improve plan presentation and comparison to support customer decisions and competitive positioning.
  • Build and prioritize an experiment backlog based on impact, effort, and confidence.
  • Design, launch, QA, and analyze statistically sound A/B and multivariate tests across acquisition, signup, onboarding, and upsell flows.
  • Define end-to-end tracking and partner with Analytics and Engineering to ensure accurate data flows across website, registration, product, and lifecycle systems.
  • Report conversion, session-to-registration, registration-to-paid, and retention KPIs to leadership and share insights with Product, Marketing, Brand, and Lifecycle teams.

Requirements

  • 6–8+ years of experience in product management, growth, or CRO, including 3+ years owning conversion for a consumer website or acquisition funnel in fintech, consumer subscription, or high-growth B2C.
  • Proven record of delivering experiment-driven conversion improvements across acquisition, signup, or onboarding funnels.
  • Expertise in paid marketing, landing-page strategy, marketing funnel stages, and the impact of paid channels, audiences, and creative on conversion.
  • Experience improving customer experiences through UX research and testing.
  • Hands-on experience with Optimizely or a similar experimentation platform, including statistically sound test design, backlog management, and results interpretation.
  • Experience optimizing product, plan, and pricing presentation and comparison.
  • Strong analytical skills, including SQL or close partnership with analysts and proficiency with Mixpanel, GA4, or similar tools.
  • Experience with MarTech and tracking tools such as GTM and Segment, including writing specifications, QAing implementations, and troubleshooting issues.
  • Experience leading engineering and design teams and managing cross-functional projects, with strong executive communication skills.
  • Experience with Shopify, Amazon storefronts, Contentful or another headless CMS, regulated/KYC flows, subscription or freemium conversion, CDPs, or first-party-data personalization (preferred).

Benefits

  • Base salary of $160,000–$210,000 in NY, CA, and WA; $160,000–$200,000 in CO, plus discretionary performance bonus and equity rewards.
  • Medical, dental, vision, HSA match, life insurance, AD&D, disability coverage, and fertility healthcare.
  • Traditional 401(k) with company match and access to 1:1 financial planners.
  • Unlimited PTO, paid company and bonus holidays, and 100% paid parental and caregiving leave with cleaning service and meals during leave.
  • Flexible remote and in-office work options.
  • Professional development stipends and mental health resources.
  • Fully stocked office kitchen, catered lunches, occasional happy hours, and employee resource groups.

Interested in this position?

Apply directly on the company website

Apply Now

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