Manager, Performance Marketing

9 hours, 33 minutes ago
Full-time
Senior
Marketing and Growth
Gravie

Gravie

Gravie is reinventing health benefits with transparent, affordable solutions like Comfort® plan, ensuring easy access to care for employers and individuals.

Insurance
251-1K
Founded 2013
$177M raised

Description

  • Define the performance marketing strategy, roadmap, and operating model in partnership with the VP, Marketing.
  • Establish success metrics and measurement frameworks tied to pipeline and revenue and develop dashboards/reporting that connect marketing activities to business outcomes.
  • Design and implement foundational processes, tools, and reporting needed to scale the performance marketing function.
  • Own and optimize performance across channels including SEO, AEO, paid search, paid social, organic digital channels, and emerging discovery platforms.
  • Develop and run experimentation frameworks to continuously test and improve channel and campaign performance.
  • Build demand-generation programs that convert awareness into qualified interest and sales opportunities, including webinars, events, and other campaigns.
  • Create repeatable frameworks, templates, toolkits, and high-performing assets to enable scalable campaign execution.
  • Use data to identify growth opportunities and remove friction across the buyer journey.
  • Establish best practices, processes, and collaboration models across marketing, sales, and product teams.
  • Manage relationships with agencies and external partners as needed.

Requirements

  • 5–8+ years of experience in performance marketing, demand generation, or growth marketing.
  • Experience building or scaling performance marketing programs from early stages.
  • Strong knowledge of SEO and emerging AEO/AI search behaviors.
  • Experience running webinars, digital events, or other demand-generation campaigns.
  • Expertise in analytics and conversion rate optimization and building measurement/reporting frameworks.
  • Comfort working cross-functionally with product, sales, and marketing teams.
  • Familiarity with modern marketing tools such as marketing automation platforms, analytics tools, and experimentation platforms.
  • Experience managing agencies or external partners.
  • Experience in healthcare, benefits, or HR tech strongly preferred.
  • Previous experience at a high-growth company (preferred/extra credit).

Benefits

  • Salary range $98,250 - $144,100 annually.
  • Standard health and wellness benefits plus alternative medicine coverage.
  • Generous PTO and paid holidays.
  • Up to 16 weeks paid parental leave.
  • 401(k) program.
  • Transportation perks and education reimbursement.
  • Paid paw-ternity leave.
  • Remote work (role listed as remote) and an above-average total rewards package.

Interested in this position?

Apply directly on the company website

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