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Performance Marketing Manager

3 hours, 6 minutes ago
Anywhere
Contract
Senior
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Copywriting E-commerce Google Analytics Microservices Monday.com Tableau
Apply Now
GiddyUp - Official Website

GiddyUp - Official Website

GiddyUp - Official Website specializes in enabling brands and marketing partners to achieve scalable, long-term revenue growth through performance-based partnerships and advanced technology solutions tailored for online campaign development and executi...

Media
51-250
Founded 2013
View All Jobs

Description

  • Design and refine pricing, bundling, and promotional strategies that balance profitability, scalability, and customer value perception.
  • Develop offer frameworks including bundle ladders, upsells, discount structures, and promotional mechanics to improve AOV, AOM, and RPS.
  • Own and manage a structured experimentation roadmap for pricing and promotion variables.
  • Define hypotheses, primary success metrics, and guardrail metrics for pricing and promotion tests.
  • Execute, evaluate, and interpret experiments using statistically sound methodologies, including layered tests and controlled rollouts.
  • Define how pricing and promotions are presented across landing pages and funnels, including offer sections, CTAs, urgency elements, abandoned cart flows, and social proof.
  • Collaborate with Creative Strategy, Campaign Ops, Data, Traffic, Media Buying, and Campaign Success Managers to launch, validate, and scale tests.
  • Develop and test post-purchase offers, upsell flows, and cross-sell strategies to maximize order value.
  • Analyze LTV trends and adjust pricing strategies to improve sustained customer value and profitability.
  • Partner with teams to ensure accurate instrumentation, clean test design, reliable reporting, and flawless platform setup.

Requirements

  • 5+ years of experience in performance marketing, direct-response, or growth marketing.
  • Proven experience developing pricing, promotional, and bundling strategies for eCommerce or DTC offers.
  • Strong background in experimentation, CRO, and data-driven decision making.
  • Experience with affiliate or partner marketing (preferred).
  • Experience using Statsig or a similar advanced experimentation platform (Statsig highly preferred).
  • Demonstrated success driving improvements in AOV, AOM, and RPS (preferred).
  • Experience working in fast-paced or high-growth environments (preferred).
  • Comfortable with tools including GiddyUp Ecommerce Platform, Tableau, Monday.com, Google Analytics, Slack, and Excel/Google Sheets.
  • Strong understanding of direct response marketing, conversion optimization, and consumer psychology.
  • Experience designing and interpreting complex experiments, including overlapping tests and metric guardrails.

Benefits

  • Remote work in a fully remote company.
  • Flexible, fun working environment.
  • Opportunity to work on performance-based campaigns for innovative DTC brands.
  • Use of a proprietary e-commerce checkout and funnel-building platform.
  • AI-supported hiring process disclosure with human-led final decisions.

Interested in this position?

Apply directly on the company website

Apply Now

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