Cold Caller - Home Care

3 weeks ago
Mid Level
Sales and Business Development
genius

genius

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Description

  • Conduct professional B2C cold calls to prospective clients and families.
  • Communicate compassionately with seniors, adult children, and family caregivers.
  • Identify care needs and qualify prospects based on situation, timeline, and requirements.
  • Explain home care, CNA support, medication assistance, companionship, and nursing-related coordination services.
  • Use consultative selling and objection-handling approaches to build trust.
  • Maintain accurate call notes, prospect details, follow-ups, and lead statuses.
  • Follow up with qualified prospects and advance opportunities through the sales process.
  • Build referral relationships with physicians, clinics, discharge planners, and healthcare providers when applicable.
  • Focus outreach on Howard, Montgomery, and Baltimore counties in Maryland.

Requirements

  • Experience in B2C cold calling, appointment setting, lead generation, or consultative sales.
  • Healthcare, home care, senior care, medical services, insurance, hospice, assisted living, CNA, or nursing services experience preferred.
  • Experience communicating with seniors, adult children, family caregivers, or healthcare decision-makers.
  • Excellent verbal communication, active listening, empathy, patience, and professionalism.
  • Ability to explain healthcare and home care services clearly.
  • Strong consultative selling, objection-handling, and relationship-building skills.
  • Familiarity with U.S. demographics, consumer behavior, and private-pay healthcare markets.
  • Ability to communicate appropriately with private-pay prospects and families in affluent U.S. communities.
  • Healthcare referral or provider relationship experience preferred.
  • Highly organized, self-motivated, persistent, and comfortable pursuing measurable calling and lead-generation goals.

Benefits

  • Application requires an updated resume and a 2–4 minute introduction video.
  • Applicants should describe relevant cold calling or sales experience and familiarity with private-pay U.S. healthcare markets.
  • Applications should use the subject line: “Cold Caller – Home Care - Name.”

Interested in this position?

Apply directly on the company website

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