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SEO & GEO Content Specialist

4 weeks ago
India
Full-time
Junior
Content Writer
Technical Writing and Documentation
Content Marketing Keyword Research SEMrush SEO
Apply Now
Fresh Prints

Fresh Prints

Fresh Prints specializes in providing custom apparel and promotional products, offering over 1000 designs and 500 branded items tailored to the latest retail fashion trends, with a focus on serving student groups and organizations across various campuses.

Textiles, Apparel & Luxury Goods
251-1K
Founded 2009
View All Jobs 12

Description

  • Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space.
  • Develop content that matches real search intent, including guides, listicles, comparison pieces, and how-to articles.
  • Maintain a content calendar aligned with seasonal moments such as fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation.
  • Write blog and site copy for a college-age audience in a voice that feels like Fresh Prints: smart, warm, and a little irreverent.
  • Write and optimize meta titles, meta descriptions, headers, and body copy across the site.
  • Identify internal linking opportunities that improve crawlability and distribute page authority.
  • Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint.
  • Develop and execute a backlink strategy focused on relevant publications, communities, and marketplaces.
  • Write and pitch guest posts, data-driven stories, and resource articles that earn organic placements.
  • Track organic traffic, keyword rankings, backlink acquisition, and content engagement, and use the data to shape the content roadmap.
  • Run content audits to identify pages with ranking potential and consolidate or deprioritize thin content.
  • Develop and refine the framework for measuring content ROI.
  • Develop Fresh Prints' strategy for appearing in AI-generated search answers across major platforms.
  • Monitor how Fresh Prints is referenced in AI answer engines and iterate based on findings.

Requirements

  • 2+ years of experience in content marketing, SEO writing, or a closely related field.
  • A portfolio of published work that demonstrates strong writing quality and search performance.
  • Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, or equivalent.
  • Demonstrated understanding of on-page SEO best practices, including keyword research, search intent mapping, header structure, internal linking, and meta optimization.
  • Familiarity with GEO / AI search optimization is a strong plus.
  • Ability to write in multiple formats, including long-form guides, short blog posts, product descriptions, and landing page copy.
  • Comfort working as an individual contributor in a fast-moving, scrappy environment.
  • Availability for meetings and communication from approximately 2 PM to 10 PM, Monday to Friday, to coordinate across time zones.

Benefits

  • Work from home / remote arrangement.
  • 2-month paid sabbatical for eligible employees.
  • An inclusive, equal opportunity workplace that actively encourages applicants of all backgrounds, ages, LGBTQ+ individuals, and people with disabilities to apply.

Interested in this position?

Apply directly on the company website

Apply Now

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