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Content Writer – SEO & AI Search

1 month ago
India
Full-time
Junior
Content Writer
Technical Writing and Documentation
Content Marketing Google Analytics Keyword Research SEMrush SEO
Apply Now
Fresh Prints

Fresh Prints

Fresh Prints specializes in providing custom apparel and promotional products, offering over 1000 designs and 500 branded items tailored to the latest retail fashion trends, with a focus on serving student groups and organizations across various campuses.

Textiles, Apparel & Luxury Goods
251-1K
Founded 2009
View All Jobs 15

Description

  • Plan, write, and publish blog content targeting high-value keywords in the Greek life, collegiate, and custom apparel space.
  • Create useful guides, listicles, comparison pieces, and how-to content that matches search intent and earns engagement.
  • Maintain a content calendar around seasonal moments such as recruitment, rush, homecoming, formals, philanthropy events, and graduation.
  • Write in a college-age voice that feels like Fresh Prints rather than corporate or generic.
  • Write and optimize meta titles, meta descriptions, headers, and body copy across the site.
  • Identify internal linking opportunities to improve crawlability and distribute page authority.
  • Coordinate with the Tech team to ensure new content launches are set up correctly for SEO.
  • Develop and execute a backlink strategy targeting Greek life media, college newspapers, campus blogs, lifestyle publications, and higher-ed marketplaces.
  • Write and pitch guest posts, data-driven stories, and resource articles to earn organic placements.
  • Track organic traffic, keyword rankings, backlink growth, and content engagement, and use the data to shape the roadmap.
  • Run content audits to find pages with ranking potential, and consolidate or deprioritize thin content.
  • Develop and refine the framework for measuring content ROI.
  • Create content and strategy for visibility in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.
  • Monitor how Fresh Prints is referenced in AI answer engines and iterate based on findings.

Requirements

  • 2+ years of experience in content marketing, SEO writing, or a closely related field.
  • A portfolio of published work showing strong writing quality and search performance.
  • Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, or equivalent.
  • Demonstrated understanding of on-page SEO best practices, including keyword research, search intent mapping, header structure, internal linking, and meta optimization.
  • Familiarity with GEO / AI search optimization is a strong plus.
  • Ability to write in multiple formats, including long-form guides, short blog posts, product descriptions, and landing page copy.
  • Comfort working as an individual contributor in a fast-moving, scrappy environment.
  • Availability for meetings, email, and chats approximately 2 PM - 10 PM, Monday to Friday.
  • Experience with generative search and LLM visibility is preferred.

Benefits

  • Remote work from home.
  • 2-month paid sabbatical for eligible employees.
  • An inclusive, equal-opportunity workplace that encourages applicants from all backgrounds, ages, LGBTQ+ communities, and people with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

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