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Senior Paid Social Media Buyer

1 month, 1 week ago
Mexico, Argentina, Chile, Honduras, Nicaragua, Colombia
Part-time
Senior
Paid Media Specialist
Data Science and Analytics
Google Ads Google Tag Manager HubSpot SEO Shopify TikTok Zoho CRM
Apply Now
Freelance Latin America

Freelance Latin America

Freelance Latin America connects businesses with skilled international remote workers in any industry. Maximize your business growth potential while keeping costs low by connecting with specialized bilingual freelancers through our remote staffing solu...

Professional Services
1-10
Founded 2017
View All Jobs 7

Description

  • Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit.
  • Manage budgets, audiences, funnel segmentation, media plans, and testing strategies tied to lead generation, sales, and signup goals.
  • Develop creative testing frameworks and brief static, video, UGC, and motion assets for TOF, MOF, and BOF stages.
  • Set up and validate conversion tracking using pixels, CAPI, platform events, and attribution tools.
  • Analyze advertising and CRM data to identify creative performance, funnel gaps, lead quality trends, and scaling opportunities.
  • Prepare performance reports and communicate KPI results and optimization recommendations to stakeholders.
  • Collaborate with creative, CRO, SEO, and strategy teams to keep campaigns aligned and high-performing.
  • Support Google Ads setup, tracking, QA, and optimization when needed.

Requirements

  • 4–7 years of hands-on paid social campaign management experience.
  • Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management.
  • Experience with at least one additional platform such as TikTok, Pinterest, or Reddit.
  • Demonstrated ability to brief, test, optimize, and scale creative content for performance.
  • Strong understanding of full-funnel planning, including TOF, MOF, and BOF strategies.
  • Proficiency with performance metrics such as CPA, ROAS, MER, and funnel health indicators.
  • Experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel to cross-reference advertising and lead data.
  • Strong analytical, reporting, and communication skills.
  • Experience with third-party attribution platforms such as Triple Whale, Northbeam, or Wicked Reports is a plus.
  • Google Ads experience across Search, Performance Max, Demand Gen, and/or Shopping is a strong plus.
  • Experience with GA4, Google Tag Manager, Shopify, or comparable eCommerce platforms is a plus.
  • Previous agency experience managing multiple accounts is preferred.
  • Strong proficiency with spreadsheets and reporting tools such as Google Sheets and Looker Studio.
  • Interest in using AI tools to support media planning and buying workflows is a plus.
  • Remote availability Monday through Friday, 9:00 AM–1:00 PM Eastern Time (EST).

Benefits

  • Fully remote work environment.
  • Stable, long-term collaboration.
  • Clear scope of responsibilities and structured workflows.
  • Training and onboarding support.
  • Opportunity to work with international teams.
  • Exposure to modern tools and professional processes.
  • Supportive and collaborative work culture.
  • Opportunity for skill development and career growth.

Interested in this position?

Apply directly on the company website

Apply Now

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