Senior Director of Performance Creative Strategy

5 months, 1 week ago
Full-time
Lead
Design and User Experience
Everyday Dose

Everyday Dose

Everyday Dose provides mushroom coffee with collagen protein and nootropics for enhanced focus, energy, and gut health. Their Mushroom Latte™ offers a healthy alternative to stimulants, activating neurotransmitters for a balanced experience.

Hotels, Restaurants & Leisure
1-10
Founded 2021

Description

  • Define and evolve the creative north star across all paid platforms, including tone, pacing, energy, and visual guardrails.
  • Translate performance data and customer insights into ICP insights and creative frameworks.
  • Develop creative testing hypotheses, roadmaps, and scalable creative systems in partnership with growth teams.
  • Build segmented creative lanes that support different product and audience angles such as relief, focus, and protein.
  • Optimize creative performance across key metrics including hook rate, retention, CVR, and CPA.
  • Define creator content briefs and creative frameworks that align UGC and creator output with performance strategy.
  • Oversee content acquisition strategy and create repeatable content formats.
  • Hire, lead, and mentor creative strategists and performance editors.
  • Foster high standards, rapid iteration, and stronger creative thinking across the organization.
  • Partner cross-functionally with product, DTC, retail, and CX teams to support launches, positioning, and qualitative insight gathering.

Requirements

  • 8-12+ years of experience in creative strategy and/or performance marketing.
  • Experience in DTC or CPG.
  • Deep understanding of paid creative systems.
  • Strong instincts for female-focused wellness brands.
  • Data-fluent and commercially minded.
  • Exceptional taste and pattern recognition.
  • Ability to articulate why creative works, not just that it does.
  • Bonus: Experience scaling a 9-figure DTC brand.
  • Bonus: Deep understanding of midlife female consumers.
  • Bonus: Proven ability to build and mentor creative teams while managing up.

Benefits

  • Competitive compensation package.
  • Health stipend.
  • Health benefits.
  • Generous time off policy.
  • Free product.

Interested in this position?

Apply directly on the company website

Apply Now

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