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Product Marketing Manager

2 weeks, 5 days ago
India
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing
Apply Now
Drivetrain

Drivetrain

Drivetrain offers a strategic finance platform designed to streamline financial planning, enhance real-time tracking of actuals, accelerate reporting processes, and support informed decision-making for finance teams in modern businesses.

Capital Markets
11-50
Founded 2021
$15M raised
View All Jobs 36

Description

  • Own the company narrative and product-level messaging across personas and segments.
  • Build and maintain the messaging architecture and ensure consistency across the organization.
  • Develop pricing and packaging recommendations with Product and Sales based on research.
  • Run product launches end to end, including positioning, enablement, content, timing, and measurement.
  • Partner with Product on roadmap inputs using market and competitive evidence.
  • Drive in-app product adoption with Product and Customer Success through onboarding and lifecycle messaging.
  • Instrument adoption and analyze cohort behavior to understand usage and gaps.
  • Set the editorial standard for research reports, whitepapers, case studies, and website copy.
  • Partner with Demand Gen to ensure campaigns are built on effective messaging.
  • Manage and develop product marketers as the team scales.

Requirements

  • 5–12 years in B2B SaaS marketing, including at least 4 years in product marketing.
  • Meaningful experience marketing to technical or financial buyers.
  • Proven experience owning positioning for a product or product line.
  • Exceptional written communication skills.
  • Strong analytical instincts and comfort with product analytics and GTM data.
  • Experience selling into or marketing to finance teams such as FP&A, EPM, accounting, or fintech is a strong plus.
  • People management or mentorship experience, or clear readiness for it.
  • Self-directed and comfortable with ambiguity.
  • Ability to work hands-on in a role with broad scope and limited existing structure.

Benefits

  • Remote-first and remote-friendly work environment.
  • High autonomy and trust in how employees work.
  • Open and transparent culture.
  • Opportunity to define a function at an early, fast-growing company.
  • Direct access to leadership.
  • A product that finance teams genuinely like using.

Interested in this position?

Apply directly on the company website

Apply Now

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