Organic Marketing

1 hour, 45 minutes ago
Full-time
Senior
Marketing and Growth
Drivetrain

Drivetrain

Drivetrain offers a strategic finance platform designed to streamline financial planning, enhance real-time tracking of actuals, accelerate reporting processes, and support informed decision-making for finance teams in modern businesses.

Capital Markets
11-50
Founded 2021
$15M raised

Description

  • Own organic growth strategy across SEO, content marketing, and organic social, including traffic and pipeline targets.
  • Build and manage a content engine covering blogs, guides, comparison pages, and thought leadership for finance and FP&A audiences.
  • Lead technical and on-page SEO, including keyword strategy, site architecture, internal linking, content refreshes, and performance tracking.
  • Use AI tools for content research, drafting, optimization, repurposing, and workflow automation while maintaining quality and brand voice.
  • Grow Drivetrain’s organic social presence through LinkedIn strategy, executive ghostwriting, company-page management, and community engagement.
  • Partner with product marketing and design on landing pages, comparison content, and conversion optimization.
  • Analyze the traffic-to-signup and pipeline funnel, report performance, and prioritize the organic growth roadmap.
  • Monitor SEO and AI-search developments and adapt content strategy accordingly.

Requirements

  • 4–7 years of experience in organic marketing, SEO, or content marketing, preferably in B2B SaaS.
  • Demonstrated success driving measurable organic traffic and pipeline growth.
  • Strong writing and editing skills with sound editorial judgment.
  • Daily working fluency with AI tools for research, drafting, optimization, and automation.
  • Experience with Ahrefs or Semrush, Google Search Console, GA4, and basic technical SEO concepts.
  • Ability to work independently in a fast-moving startup while balancing strategy and hands-on execution.
  • Experience marketing to finance, FP&A, or other technical B2B audiences preferred.

Benefits

  • Remote-first work environment with significant autonomy.
  • Open and transparent company culture.
  • Opportunity to develop and test ideas in an environment that supports experimentation and learning.
  • Customer-centric, product-led growth culture.
  • Collaboration with a distributed team regardless of location.

Interested in this position?

Apply directly on the company website

Apply Now

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