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Senior Influencer Marketing Manager US (m/f/d) (copy)

1 day ago
United States
Full-time
Senior
Influencer Marketing
Marketing and Growth
Influencer Marketing
Apply Now
Doonails

Doonails

Revolutionizing at-home manicures with Dipping Powder for long-lasting, stunning nails. Join us in creating the best manicure solution worldwide!

Consumer Goods
11-50
View All Jobs 11

Description

  • Define and own the US influencer marketing strategy, including creator mix, deal structures, budget allocation, and scaling roadmap.
  • Set channel goals, milestones, and budgets aligned with US growth objectives.
  • Build and operate a structured testing and scaling system to identify high-performing creators.
  • Develop a creator roster that drives performance and revenue.
  • Define compensation models, whitelisting rights, and usage terms for US creator partnerships.
  • Negotiate influencer agreements directly with creators and agencies.
  • Use existing US creator and agency networks to establish new partnerships.
  • Own US influencer budget, ROAS, and CPM targets; analyze results and translate insights into next steps.
  • Collaborate remotely with the Germany-based influencer marketing team across time zones.

Requirements

  • Several years of influencer marketing experience with a proven track record in the US market.
  • Experience delivering successful campaigns for recognized performance and beauty brands.
  • Deep understanding of US CPMs, creator negotiation culture, and creator needs.
  • Ability to develop strategic systems, roadmaps, and scalable channel plans.
  • Experience managing budgets and working toward ROAS targets.
  • Hands-on ability to execute influencer strategies and negotiate deals independently.
  • An established network of US creators and agencies.
  • Comfort working remotely with a Germany-based team across time zones.
  • Excellent written and verbal English communication skills.

Benefits

  • Competitive pay tailored to qualifications and experience.
  • High-trust ownership role with substantial autonomy to shape the US channel.
  • Opportunities to take on responsibility and contribute ideas directly.
  • Team events across Europe.

Interested in this position?

Apply directly on the company website

Apply Now

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