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Paid Social Media Specialist (with AU marketing agency exp) - 147

18 hours, 56 minutes ago
Philippines
Full-time
Mid Level
Paid Media Specialist
Data Science and Analytics
Copywriting Google Analytics Instagram API Social Media Marketing TikTok
Apply Now
D2B

D2B

D2B specializes in connecting Australian businesses with top offshore talent, facilitating the hiring process to help companies scale efficiently and effectively.

Professional Services
View All Jobs 27

Description

  • Plan and execute paid social strategy across multiple client accounts and platforms.
  • Monitor campaign performance daily and optimize campaigns based on data analysis.
  • Manage budgets, bids, and campaign optimization against client goals and key metrics.
  • Work primarily on Meta platforms, with occasional support for LinkedIn, Pinterest, and TikTok.
  • Create copy, captions, and content while maintaining the digital content library.
  • Conduct A/B testing for ad copy and targeting, then implement the results.
  • Analyze and report on social media performance to identify successes and improvement opportunities.
  • Perform traffic analysis in Google Analytics and other data sources.
  • Research competitors, market trends, and new technologies to improve targeting and campaign growth.
  • Collaborate with strategists and the wider team on campaign planning, client recommendations, and account performance improvements.

Requirements

  • Minimum 4 years of experience building, managing, and optimizing social campaigns.
  • Experience with Facebook, Instagram, and occasional LinkedIn, Pinterest, and TikTok campaigns.
  • Strong understanding of Google Analytics and other analytics platforms.
  • Experience working in agencies or fast-paced teams across multiple channels.
  • Current knowledge of the paid social landscape and industry trends.
  • Proven experience managing a portfolio of paid social accounts with substantial monthly ad spend.
  • Strong organizational skills and time management.
  • Ability to think strategically and innovatively and implement campaigns effectively.
  • Growth mindset with the ability to explore new ideas and take calculated risks.
  • Clear communication and delegation skills, with ownership of projects and outcomes.

Interested in this position?

Apply directly on the company website

Apply Now

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