Social Media Manager

3 hours, 56 minutes ago
Full-time
Senior
Marketing and Growth
CWILL

CWILL

CWILL provides post-purchase and retention solutions specifically designed for Shopify merchants, aiming to enhance customer experiences and increase customer lifetime value through effective engagement strategies.

Professional Services
Founded 2014

Description

  • Develop channel strategies for LinkedIn, X, YouTube, Reddit, and other relevant platforms, aligning each channel with pipeline goals.
  • Build CWILL’s YouTube presence, including content formats, publishing cadence, production processes, merchant education, and product storytelling.
  • Engage authentically in Shopify merchant and agency communities on Reddit while building credibility and avoiding practices that lead to account restrictions.
  • Increase CWILL’s visibility in AI-powered search through content and community presence that earns citations and recommendations.
  • Create a scalable, AI-supported content production engine across writing, filming, publishing, and community engagement.
  • Personally execute social media work initially, including content creation, video production, posting, and responding to comments.
  • Measure reach, engagement, and downstream pipeline performance, and discontinue activities that do not produce results.
  • Build and expand the social media function as channels demonstrate traction.

Requirements

  • Approximately 5+ years of social media experience with measurable channel growth examples.
  • Hands-on Reddit experience, including community selection, credibility building, moderation issues, and recovery from removed content.
  • Hands-on YouTube experience building or substantially growing a channel, with knowledge of content formats and audience-retention mechanics.
  • Recent individual-contributor experience and willingness to remain hands-on during the initial phase.
  • Strong familiarity with AI tools for content production and sound judgment about automation, quality, and human involvement.
  • Excellent written English and an authentic voice suited to B2B SaaS audiences.
  • Ability to work effectively in an ambiguous startup environment without an established playbook.
  • Experience in the Shopify or ecommerce SaaS ecosystem (preferred).
  • Comfort appearing on camera or directing founders and executives on camera (preferred).
  • Experience working with distributed teams (preferred).

Benefits

  • $80,000–$120,000 starting salary plus bonus, depending on experience; compensation is negotiable.
  • 401(k) plan.
  • Paid time off.
  • Paid holidays.
  • Insurance benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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