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Principal Product Manager - Discovery & Onboarding(Exchange)

1 week, 6 days ago
Australia
Full-time
Lead
Product Manager
Product Management
Amplitude Hotjar JWT Mixpanel Segment SQL UX Design
Apply Now
Crypto.com

Crypto.com

Crypto.com is a top cryptocurrency platform with 80M+ users, offering secure trading of Bitcoin, Ethereum, NFTs, and 250+ altcoins. Services include easy purchases, price alerts, portfolio growth, and on-chain staking.

Capital Markets
1K-5K
Founded 2016
View All Jobs 25

Description

  • Own the landing-to-sign-up conversion journey by building behavioural analytics, dashboards, and experimentation frameworks.
  • Define event taxonomy and instrumentation requirements with Engineering and Data for pre-sign-up and onboarding user actions.
  • Run a high-velocity A/B testing program to improve landing page performance and conversion rates.
  • Optimize the post-sign-up funnel from email submission through KYC initiation by reducing friction and drop-off.
  • Set conversion targets for each onboarding step and track performance on a weekly cadence.
  • Own sign-up reward mechanics, including welcome bonuses, campaign offers, eligibility logic, and redemption tracking.
  • Design fraud-resistant reward mechanics and coordinate handoff to downstream activation reward ownership.
  • Own the sign-in and authentication experience across web, iOS, and Android, including session management and recovery flows.
  • Drive the transition toward passwordless-first authentication using passkeys and biometrics as the primary approach.
  • Work with cross-functional teams including Growth, Design, Engineering, Data, Security, Risk, Legal, Compliance, Marketing, and Campaigns.

Requirements

  • 6–8+ years of Product Management experience.
  • Experience at a high-growth technology company such as a crypto exchange, fintech, neo-bank, or multi-asset broker preferred.
  • Proven ownership of a sign-up, onboarding, or authentication funnel end-to-end with measurable conversion improvements.
  • Deep hands-on experience with product analytics tools such as Mixpanel, Amplitude, Segment, or GA4.
  • Ability to write SQL independently for funnel analysis and cohort analysis.
  • Practical experience with session-recording and heatmap tools such as FullStory, Hotjar, or Microsoft Clarity.
  • Experience designing and running statistically valid A/B experiments, including handling peeking bias, sample ratio mismatch, and novelty effects.
  • Proficiency with experimentation platforms such as Optimizely, VWO, LaunchDarkly, or Statsig.
  • Technical fluency with event instrumentation, OTP delivery architecture, FIDO2/WebAuthn/passkeys, session token design, and ATO prevention.
  • Understanding of regional compliance requirements such as SCA, GDPR, and ePrivacy as they affect tracking and authentication.
  • Strong UX instinct for identifying conversion issues and turning them into testable hypotheses quickly.
  • Demonstrable use of agentic AI tools such as Cursor, Claude Code, Gemini, LibreChat, or equivalent with human-in-the-loop practices; required, not a nice-to-have.

Benefits

  • Competitive salary.
  • Medical insurance package with extended coverage to dependents.
  • Attractive annual leave entitlement, including birthday and work anniversary leave.
  • Flexible work hours with hybrid or remote setup.
  • Internal mobility program and career alternatives.
  • Crypto.com Visa card provided upon joining.
  • Opportunity to work with a talented, ambitious, and supportive team.

Interested in this position?

Apply directly on the company website

Apply Now

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