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Email Marketing Specialist

1 month ago
Pakistan
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Email Marketing
Apply Now
Creative Chaos

Creative Chaos

Creative Chaos is an integrated technology innovation firm that helps startups and enterprises bring their ideas to life through web, mobile, and IoT solutions.

Internet Software & Services
251-1K
Founded 2000
View All Jobs 10

Description

  • Plan and execute outbound cold email campaigns targeting decision-makers across U.S., Europe, and MENA to drive qualified meetings for sales.
  • Research, build, and maintain high-quality prospect lists and lead segments based on ICPs (startups, SaaS, tech ventures, enterprises).
  • Create, schedule, and deliver personalized email sequences, including content creation and segmentation to improve engagement and retention.
  • Design and optimize visually appealing email templates and sequence flows to increase open and reply rates.
  • Set up and manage deliverability processes including domain warmup, inbox rotation, and sender reputation monitoring to maintain inbox health.
  • Conduct A/B testing on subject lines, copy, CTAs, and sequencing, and analyze results to continuously improve campaign performance.
  • Monitor campaign metrics (open rates, reply rates, bounce rates) and use data to iterate on messaging and targeting.
  • Collaborate with sales and cross-functional marketing teams to align outreach with business goals and refine messaging based on feedback.

Requirements

  • Minimum 5 years of proven experience as an Email Marketing Specialist or similar role.
  • Experience researching and building prospect lists using LinkedIn, Apollo, Clay, and other data-mining tools.
  • Proven ability to segment leads by ICP and personalize outreach for startups, SaaS, tech ventures, and enterprise accounts.
  • Experience setting up, managing, and optimizing cold email campaigns using tools such as Smartlead and Instantly (and related automation platforms).
  • Strong understanding of deliverability practices, including domain warmup, inbox rotation, and spam monitoring.
  • Familiarity with email authentication protocols and setup (SPF, DKIM, DMARC).
  • Experience implementing A/B tests across subject lines, copy, and CTAs and interpreting test results.
  • Analytical mindset with experience monitoring campaign KPIs (open, reply, bounce rates) and applying insights to improve performance.
  • Experience with data mining and sales intelligence platforms (LinkedIn Sales Navigator, Apollo, ZoomInfo, Clay, etc.).
  • Familiarity with B2B SaaS, IT services, or staff augmentation industries is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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