Product Marketing Lead - MetaMask (Prediction Markets/Sports)

1 month ago
Full-time
Lead
Blockchain and Cryptocurrency
Consensys

Consensys

Consensys is a blockchain software company providing trusted web3 products. MetaMask, their flagship self-custodial wallet, serves over 100 million users for identity, asset management, and web3 exploration.

Internet Software & Services
251-1K
Founded 2014
$725M raised

Description

  • Define and execute end-to-end GTM strategy for Prediction Markets and Trading across global markets, from opportunity sizing and positioning to launch and lifecycle optimization.
  • Partner with Product Leads to shape roadmap priorities informed by user behavior, regulatory context, and competitive trends.
  • Serve as a strategic thought partner to Product and Growth, ensuring user needs and market realities guide decision making.
  • Influence long-term product strategy and monetization models through segmentation, market research, and competitive intelligence across web3 and traditional betting ecosystems.
  • Lead product and feature launches with narratives tailored to bettors, sports fans, market speculators, and emerging onchain users.
  • Drive lifecycle marketing initiatives that increase awareness, activation, and repeat usage across Prediction Markets and Trading funnels.
  • Collaborate with Growth and Analytics to identify friction points in user journeys and translate insights into programs that move key metrics (e.g., conversion, liquidity, market depth, volume).
  • Ensure strong testing, measurement, and iteration across all programs and maintain consistent storytelling across lifecycle communications, content, and brand campaigns.
  • Lead or support education, community, and influencer (KOL) programs to build confidence among betting and prediction market audiences entering web3.
  • Strengthen MetaMask’s reputation as a trusted, user-first brand in the onchain prediction markets space.

Requirements

  • 6+ years of experience in product marketing, ideally in prediction markets, sports betting, gambling, or sports tech.
  • Proven success leading complex product launches and lifecycle programs with measurable results.
  • Strong strategic thinking and ability to simplify complex products into clear narratives for betting- or market-oriented users.
  • Analytical, experiment-minded, and comfortable using data to inform decisions and measure impact.
  • Excellent cross-functional communication, influence, and project leadership skills.
  • Genuine curiosity about or experience with web3, DeFi, or onchain user behavior, or enthusiasm to apply prediction market expertise to a crypto environment.
  • Experience working with competitive intelligence, segmentation, and market research to inform product and monetization strategy.
  • Willingness to undergo background checks including employment, education, and criminal record checks as a condition of employment.

Benefits

  • US pay range $122,000–$203,000 (not including bonus, equity, or other benefits).
  • Remote-friendly, start-up environment with a distributed team.
  • Opportunity to work on high-impact tools and infrastructure aimed at scaling platforms to onboard one billion participants and 5 million developers.
  • Exposure to new concepts, frameworks, and cross-functional collaboration across Product, Growth, Brand, and Analytics supporting career growth and networking within the web3 ecosystem.
  • Committed to a diverse and inclusive culture as an equal opportunity employer.

Interested in this position?

Apply directly on the company website

Apply Now

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