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Digital Marketing Manager, Paid Search (Google Ads)

2 hours, 50 minutes ago
United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Google Ads Google Analytics Keyword Research Salesforce SEMrush
Apply Now
ConnectWise

ConnectWise

ConnectWise provides integrated software tools and services for technology companies, enabling efficient business management, service automation, and exceptional customer experiences worldwide.

Internet Software & Services
1K-5K
Founded 1982
View All Jobs 35

Description

  • Own the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube.
  • Manage campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation.
  • Develop and execute full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets.
  • Monitor and optimize campaign performance to improve CPL, CTR, CVR, impression share, ROAS, and pipeline contribution.
  • Conduct keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies.
  • Partner with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives.
  • Collaborate with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization.
  • Lead testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to improve performance.
  • Provide regular reporting and performance insights to stakeholders and translate campaign data into actionable recommendations.
  • Evaluate emerging search and AI-driven advertising formats and recommend scalable opportunities.

Requirements

  • 5+ years of hands-on experience managing paid search campaigns in a B2B technology environment.
  • Deep expertise in paid search strategy and execution across Google Ads and Microsoft Ads, with strong working knowledge of YouTube advertising.
  • Proven experience managing and optimizing performance-driven paid search budgets.
  • Strong analytical skills with the ability to interpret performance data and optimize toward pipeline, revenue, and ROI goals.
  • Advanced knowledge of keyword strategy, match types, bidding strategies, quality score optimization, and audience layering.
  • Experience with conversion tracking, offline conversion imports, and multi-touch attribution models.
  • Proficiency in A/B testing methodologies and landing page optimization best practices.
  • Strong communication skills with the ability to present performance insights clearly to cross-functional stakeholders.
  • Highly organized with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
  • Experience with Google Analytics, Looker Studio, SEMrush, and Salesforce reporting is preferred.

Benefits

  • Onsite, hybrid, or remote work depending on location.
  • 0–10% travel may be required.
  • Opportunity to work for a global software company with a large customer and colleague base.
  • Inclusive, positive workplace culture that values diverse perspectives and contributions.

Interested in this position?

Apply directly on the company website

Apply Now

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