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Demand Generation Strategist

1 week, 3 days ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Copywriting
Apply Now
Clients Blackbox

Clients Blackbox

Clients Blackbox is a direct response marketing company specializing in helping financial advisors and insurance agents sell fixed indexed annuities (FIAs) to get more clients online. Their strategy targets individuals aged 55-75 for retirement plannin...

Professional Services
1-10
Founded 2021
View All Jobs 30

Description

  • Own client accounts and serve as the primary point of contact.
  • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps.
  • Send bi-weekly performance reports at least 24 hours before scheduled calls.
  • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking.
  • Manage campaign budgets, audience targeting, bid strategies, and creative testing.
  • Monitor daily performance and make adjustments to meet cost per appointment targets.
  • Troubleshoot underperforming campaigns and develop intervention strategies.
  • Write ad copy and video sales letter scripts for financial services audiences.
  • Develop hooks, angles, and messaging variations for testing.
  • Collaborate with video editors on creative production.
  • Set up tracking, pixels, and conversion events.
  • Configure Calendly integrations, Zapier automations, and lead routing.
  • Troubleshoot technical issues between ad platforms and client systems.

Requirements

  • 5+ years of experience in paid media, specifically Meta advertising.
  • Experience managing multiple client accounts simultaneously.
  • Proven track record of hitting performance targets and retaining clients.
  • Strong copywriting skills with the ability to write compelling ad copy and scripts.
  • Experience with conversion tracking, pixels, and basic marketing automation.
  • Experience in the financial services vertical (preferred).
  • Understanding of lead generation and appointment-setting campaigns (preferred).
  • Familiarity with video sales letter marketing methodology (preferred).
  • Experience with high-ticket, considered purchase funnels (preferred).
  • Strong communication skills with the ability to explain performance data to non-technical clients.
  • Ownership mindset and comfort taking accountability for results.
  • Detail-oriented, fast-moving, and comfortable with direct client interaction.

Benefits

  • Paid Time Off, including vacation, sick leave, and public holidays.
  • Training and development support.
  • Work-from-home flexibility.
  • Flexible schedule.
  • Performance bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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