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Director of Product Marketing

2 hours, 21 minutes ago
United States, Canada
Full-time
Lead
Product Marketing Manager
Marketing and Growth
Apply Now
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised
View All Jobs 21

Description

  • Lead, develop, and mentor a high-performing team across product marketing, sales enablement, and customer advocacy.
  • Own and evolve CaptivateIQ’s positioning, messaging, and market narrative as new products and categories are launched.
  • Scale product launch processes that drive awareness, adoption, differentiation, and measurable revenue impact.
  • Build and maintain voice-of-customer and competitive intelligence programs to inform positioning, sales strategy, and product roadmap decisions.
  • Own enablement across go-to-market teams so they are equipped to win new business, drive expansion, and support renewals.
  • Build and scale customer advocacy and reference programs that increase brand affinity, influence deals, and drive product adoption.
  • Strengthen external credibility through analyst relations, review sites, and other market validation channels.
  • Partner cross-functionally with Product, Sales, Customer Success, RevOps, and Marketing to ensure strong GTM execution.
  • Support executive-level storytelling for customers, analysts, and other key external audiences.

Requirements

  • 12+ years of experience in product marketing or related roles.
  • 3+ years of experience building, leading, and mentoring teams.
  • Proven ownership of end-to-end sales enablement programs across complex B2B SaaS motions.
  • Experience leading analyst relations efforts and managing external market perception.
  • B2B SaaS experience selling into enterprise customers.
  • Familiarity with RevOps or finance personas is a strong plus.
  • Ability to operate as a player-coach who can set strategy and stay hands-on in execution.
  • Strong storytelling ability to translate complex products into compelling narratives.
  • Comfort using data to define success, measure impact, and guide decisions.
  • Excellent communication and presentation skills for internal and external evangelism.

Benefits

  • 100% medical, dental, and vision coverage for full-time employees, with about 75% coverage for dependents.
  • Flexible vacation policy plus quarterly mental health days.
  • Annual stipends for professional development and caretaking needs.
  • Annual work anniversary bonuses that increase with tenure.
  • 401(k) retirement savings plan for U.S.-based employees.
  • Latest Apple hardware provided for work.
  • Active employee resource groups that support inclusion and community.
  • Competitive total rewards package with OTE of $210,000-$290,000 in North America, or $258,000-$320,000 CAD in Canada.

Interested in this position?

Apply directly on the company website

Apply Now

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