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Marketing Strategist

2 hours, 9 minutes ago
United States
Full-time
Senior
Marketing Strategist
Marketing and Growth
Apply Now
Branch

Branch

Branch (branchapp.com) offers instant payment solutions for businesses, including contractor payouts, cashless tips, and earned wage access. They connect communities for social interactions and meet-ups, partnering with leading employers to empower wor...

Professional Services
51-250
Founded 2015
$633M raised
View All Jobs 4

Description

  • Develop and own the strategic marketing roadmap for assigned verticals, including goals, budget management, campaign strategy, execution, and business impact.
  • Research vertical-specific personas, behaviors, market dynamics, and opportunities to optimize marketing resources.
  • Define brand positioning and messaging frameworks that differentiate Branch and drive engagement and conversion.
  • Serve as the vertical subject matter expert by monitoring industry trends, regulatory changes, and competitor activity.
  • Build original insights and thought leadership that position Branch as a visionary partner in the market.
  • Manage and mentor a Marketing Program Manager responsible for campaign activations and ABM execution.
  • Identify high-leverage opportunities such as industry events, strategic partnerships, and PR moments to strengthen brand authority.
  • Partner with Sales, Product Marketing, Creative, Content, and PR teams to align vertical narratives and support go-to-market efforts.
  • Track brand health metrics and use performance insights to refine programs and improve outcomes.

Requirements

  • 5+ years of experience in B2B strategic marketing, preferably in Hospitality, Staffing, Gig Economy, or Vertical SaaS Platform sectors.
  • Strong ability to connect brand narratives to customer needs and market dynamics, especially for an enterprise audience.
  • Experience using market data to inform decisions while applying creative judgment to brand-building.
  • Demonstrated leadership ability in cross-functional collaboration and in empowering others without micromanaging.
  • Outcome-oriented mindset with a focus on influencing revenue growth, not just brand awareness.
  • Must be currently authorized to work in the USA without sponsorship or transfer.
  • Must be located in the United States; this role is remote within the U.S. only.

Benefits

  • Base salary range of $145,000 to $155,000.
  • Market-leading medical, dental, and vision insurance.
  • Stock options.
  • Free Premium-Tier Origin Financial Wellness subscription.
  • Monthly home-office stipend.
  • 401(k) through TransAmerica.
  • 12 weeks of paid parental leave for birthing and non-birthing parents.
  • Flexible time off plus sick and safe time.
  • 11 paid company holidays.

Interested in this position?

Apply directly on the company website

Apply Now

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