Senior Integrated Marketing Lead, Consumer Campaigns (Cash App & Afterpay)

1 month ago
Full-time
Lead
Marketing and Growth
Block

Block

Block is a company that consists of Square, Cash App, Spiral, TIDAL, TBD, and foundational teams. They are focused on economic empowerment by creating tools to expand access to the economy. Square helps sellers run and grow businesses, Cash App redefin...

Capital Markets
10K-50K
Founded 2009

Description

  • Serve as the single accountable owner for integrated consumer campaign strategy across Cash App and Afterpay, aligning campaigns with brand vision, product priorities, and long-term growth goals.
  • Develop full-funnel campaign frameworks from audience insight and strategic positioning through creative expression, channel activation, and measurement, making final tradeoff decisions when required.
  • Partner with Creative Strategy and Brand Design to shape distinctive, culturally resonant creative platforms that connect product benefits to real consumer moments and communities.
  • Lead cross-functional go-to-market planning across Product, Creative, Brand Media, Data Science, and Comms to deliver cohesive, high-impact campaigns and clarify ownership when direction is ambiguous.
  • Own campaign investment strategy and budget allocation across paid, owned, and earned channels, and partner with Channel, Brand Media, and Finance to balance upper- and lower-funnel spend.
  • Activate campaigns across a diverse media mix (video, digital, social, OOH, partnerships, experiential), optimizing for reach, relevance, and results.
  • Manage and steward large-scale budgets (typically $10M to $50M+), with accountability for impact and outcomes.
  • Translate complex financial and product capabilities (banking, payments, BNPL) into clear consumer narratives and connect storytelling to cultural moments and communities.
  • Partner with Customer Insights and Data Science to build measurement frameworks, create learning agendas, and continuously optimize creative, media, and investment strategies based on results.

Requirements

  • 12+ years of experience in integrated marketing, campaign leadership, or related roles.
  • 5+ years owning large-scale, full-funnel consumer campaigns, including budget and cross-channel investment planning.
  • Proven track record delivering campaigns that drive measurable brand and product outcomes.
  • Deep expertise in campaign orchestration, media activation, and execution at scale.
  • Experience managing and optimizing multi-million-dollar budgets, typically in the $10M–$50M+ range.
  • Analytical and operationally rigorous with experience turning insights into action and defining measurement frameworks.
  • Exceptional communication and stakeholder management skills with experience influencing cross-functional teams and senior leaders.
  • Experience translating complex financial/product capabilities (banking, payments, BNPL) into consumer-facing storytelling (preferred).

Benefits

  • Market-based compensation with Zone A–D starting ranges shown at $198,000–$297,000 USD (final offer depends on location, skills, and experience).
  • Remote/distributed work options with roles that can be performed remotely in supported countries.
  • Medical insurance and other health benefits.
  • Flexible time off / flexible PTO.
  • Retirement savings plans.
  • Modern family planning benefits and an inclusive workplace with reasonable accommodations for applicants and employees.

Interested in this position?

Apply directly on the company website

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