Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Develop and implement localized SEO strategies aligned with global business goals and regional market needs.
  • Serve as the primary SEO lead and advisor for Local Marketing Managers, providing keyword research, insights, and tactical guidance.
  • Conduct deep-dive keyword research to identify regional search trends and intent opportunities across countries and languages.
  • Create localized optimization frameworks and technical requirements for regional teams to implement on subdomains.
  • Design and manage a regional backlink strategy to secure authoritative placements and build local search authority.
  • Implement localized reputation management initiatives to improve search rankings and brand sentiment across regions.
  • Monitor and report on local SEO performance across markets using analytics tools.
  • Partner with web developers and content creators to optimize site design and localized content for regional search engines.
  • Manage budgets, vendor relationships, payments, and financial documentation for local SEO initiatives.
  • Track local search algorithm updates and train regional marketing and content teams on SEO best practices.

Requirements

  • 5-8 years of proven experience in global SEO, with responsibility for local search performance across multiple international markets and large B2C audiences.
  • Experience coordinating cross-functionally with decentralized teams, especially Local Marketing Managers.
  • Business-level English proficiency or above; business-level Mandarin is a strong plus for working with Mandarin-speaking technical teams.
  • Strong knowledge of, or interest in, the blockchain and cryptocurrency industry.
  • Experience with website analytics and data visualization tools such as Google Analytics, Looker, and Excel or Google Sheets.
  • Experience with enterprise SEO tools such as Ahrefs, Semrush, and BrightLocal, and with SEO in popular CMS environments.
  • Experience running A/B tests and multivariate experiments to improve conversion and growth.
  • Working knowledge of HTML, CSS, and JavaScript and their impact on localized search crawling.
  • Deep understanding of ranking factors and search engine algorithms across regions such as Google, Yandex, and Naver.
  • Up to date with current SEO and ASO trends and best practices.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, with specifics varying by business team and work nature.
  • Opportunity to collaborate with world-class talent in a global, user-centric organization.
  • Flat organizational structure with autonomy in a fast-paced, innovative environment.
  • Career growth opportunities and continuous learning.
  • Chance to work on unique, high-impact projects within the world’s leading blockchain ecosystem.

Interested in this position?

Apply directly on the company website

Apply Now

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