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Senior User Growth & Lifecycle Specialist

2 hours, 3 minutes ago
Asia
Full-time
Senior
Email Marketing Manager
Product Management
Blockchain E-commerce
Apply Now
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised
View All Jobs 291

Description

  • Lead optimization of the new user onboarding process to improve activation and first-time transaction conversion rates.
  • Develop and run personalized marketing campaigns and targeted engagement strategies for individual users.
  • Build and enhance user lifecycle management systems and user segmentation frameworks.
  • Improve user engagement and repeat purchase frequency through membership programs, point systems, gamification, and cross-selling strategies.
  • Design and optimize referral and viral growth mechanisms to drive organic product growth.
  • Lead A/B testing and user segmentation efforts to refine operations and improve resource allocation.
  • Collaborate with cross-functional teams across the organization to execute lifecycle marketing campaigns smoothly.
  • Use data analysis and logical thinking to identify business issues and develop data-driven solutions.
  • Stay informed about Business Unit products, including features, user preferences, and pain points.

Requirements

  • Proven track record of driving growth from zero to one or one to a thousand users with measurable retention, conversion, and repeat purchase results.
  • Over 5 years of experience in the internet industry.
  • More than 3 years of senior user growth experience in transaction-based sectors such as e-commerce or fintech.
  • Experience individually leading growth projects, operations, or campaigns using a systematic framework and methodology.
  • Strong understanding of operational methodologies such as A/B testing, funnel analysis, and custom lifecycle strategies.
  • Experience using marketing automation platforms or tools.
  • Strong data-driven mindset with the ability to build and improve data monitoring and analysis systems for user operations.
  • Ability to identify issues through data and propose effective solutions.
  • Strong familiarity with various Business Unit products and understanding of user preferences and pain points.
  • Bilingual English and Mandarin skills required to coordinate with overseas partners and stakeholders.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business team needs.
  • Opportunity to collaborate with world-class talent in a global organization.
  • Autonomous work environment with fast-paced, unique projects.
  • Career growth opportunities and continuous learning.
  • Equal opportunity employer with a diverse workforce commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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