Senior User Growth & Lifecycle Specialist

2 hours, 3 minutes ago
Full-time
Senior
Product Management
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Lead optimization of the new user onboarding process to improve activation and first-time transaction conversion rates.
  • Develop and run personalized marketing campaigns and targeted engagement strategies for individual users.
  • Build and enhance user lifecycle management systems and user segmentation frameworks.
  • Improve user engagement and repeat purchase frequency through membership programs, point systems, gamification, and cross-selling strategies.
  • Design and optimize referral and viral growth mechanisms to drive organic product growth.
  • Lead A/B testing and user segmentation efforts to refine operations and improve resource allocation.
  • Collaborate with cross-functional teams across the organization to execute lifecycle marketing campaigns smoothly.
  • Use data analysis and logical thinking to identify business issues and develop data-driven solutions.
  • Stay informed about Business Unit products, including features, user preferences, and pain points.

Requirements

  • Proven track record of driving growth from zero to one or one to a thousand users with measurable retention, conversion, and repeat purchase results.
  • Over 5 years of experience in the internet industry.
  • More than 3 years of senior user growth experience in transaction-based sectors such as e-commerce or fintech.
  • Experience individually leading growth projects, operations, or campaigns using a systematic framework and methodology.
  • Strong understanding of operational methodologies such as A/B testing, funnel analysis, and custom lifecycle strategies.
  • Experience using marketing automation platforms or tools.
  • Strong data-driven mindset with the ability to build and improve data monitoring and analysis systems for user operations.
  • Ability to identify issues through data and propose effective solutions.
  • Strong familiarity with various Business Unit products and understanding of user preferences and pain points.
  • Bilingual English and Mandarin skills required to coordinate with overseas partners and stakeholders.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business team needs.
  • Opportunity to collaborate with world-class talent in a global organization.
  • Autonomous work environment with fast-paced, unique projects.
  • Career growth opportunities and continuous learning.
  • Equal opportunity employer with a diverse workforce commitment.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

GoHighLevel Developer (PH)

Wing Assistant 51-250 Professional Services

Bravo is hiring a remote GoHighLevel Developer in Manila to build and optimize client marketing systems, automation, and campaign assets on the GoHighLevel platform.

CRM Digital Marketing Email Marketing
2 hours, 3 minutes ago

GoHighLevel (GHL) CRM Specialist & Technical Assistant

Assist World IT Services

Assist World is hiring a part-time remote GoHighLevel CRM Specialist & Technical Assistant in South Africa to own its CRM ecosystem and support the company’s broader software operations.

CRM Email Marketing
2 hours, 18 minutes ago

Growth Marketing Lead

Wing Assistant 51-250 Professional Services

Wing is hiring a remote Growth Marketing Lead to build and scale organic growth, conversion, and lifecycle marketing for M32 AI, an agentic AI business focused on traditional service companies.

Copywriting CRM Email Marketing SEMrush SEO
2 hours, 18 minutes ago

Growth Manager

CareMessage 11-50 Health Care Providers & Services

CareMessage is hiring a remote Growth Manager USA Customer Experience – Sales to independently drive new and expansion revenue for safety-net healthcare providers across the full commercial lifecycle.

CRM HubSpot Salesforce
2 hours, 18 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers