Growth and Marketing Manager

2 hours, 17 minutes ago
Full-time
Senior
Marketing and Growth
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Design and implement online and offline marketing initiatives, events, and campaigns tailored to local audience preferences.
  • Create and execute integrated marketing campaigns from strategy and brief development through performance measurement and reporting.
  • Lead insight-driven experiments across lifecycle, social, and paid channels to improve growth and engagement.
  • Act as the local market pulse by monitoring local trends, communities, and relevant news.
  • Support brand-building efforts through engaging, educational, and creative marketing strategies.
  • Work with in-house resources and agency partners to plan and deliver campaigns.
  • Track campaign effectiveness and optimize initiatives based on performance results.
  • Explore new opportunities to increase brand recognition and keep pace with evolving marketing trends.

Requirements

  • Minimum 5 years of experience developing and implementing marketing strategies, preferably in tech, internet, or ecommerce with a B2C focus.
  • Strong understanding of the Pakistan market.
  • Comfortable working in a dynamic, fast-moving environment with uncertainty.
  • Effective communicator who can represent Binance to external stakeholders.
  • User-focused and data-driven in decision-making.
  • Experience conceptualizing and managing integrated campaigns with in-house teams and agency partners.
  • Functional understanding of social media and paid channel data analytics.
  • Entrepreneurial self-starter with a strong sense of ownership and the ability to execute with minimal supervision.
  • Proficiency in online and traditional marketing channels, including social media, community management, and event orchestration.
  • Strong interest in crypto, blockchain, and technology.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business team needs.
  • Opportunity to collaborate with world-class talent in a global organization with a flat structure.
  • Autonomy to work on unique, fast-paced projects in an innovative environment.
  • Career growth opportunities and continuous learning.
  • Equal opportunity employer with a diverse workforce commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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