Earn Operations & User Growth

3 weeks, 4 days ago
Full-time
Mid Level
Marketing and Growth
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products.
  • Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach.
  • Work with Product, Marketing, Customer Service, and KOL/Affiliate teams to ensure smooth product operations and effective campaign execution.
  • Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues with internal and external stakeholders.
  • Coordinate with stakeholders to achieve assigned business KPIs and growth targets.
  • Track, analyze, and evaluate campaign and growth initiative effectiveness using data analysis, user insights, and feedback.
  • Support the management of VIP and institutional clients and help onboard more clients to Earn products.
  • Develop a strong understanding of Simple Earn mechanisms, especially Flexible Simple Earn and Loan products.
  • Stay current on market trends, competitor activity, and emerging opportunities in Earn and DeFi products.

Requirements

  • Bachelor’s degree or above in Business, Finance, Marketing, Economics, or a related field.
  • Relevant experience in operations, growth, product marketing, partnerships, or business development, preferably in crypto, fintech, TradFi, or internet platforms.
  • Strong understanding of crypto Earn products, TradFi products, DeFi ecosystems, and Lending/Borrowing mechanisms.
  • Proven ability to work effectively with cross-functional teams and external partners.
  • Strong analytical skills with the ability to use data and user feedback to drive decisions and optimize performance.
  • Strong sense of responsibility, with a KPI- and result-oriented mindset.
  • Excellent communication and stakeholder management skills, both internally and with external token project partners.
  • Experience working with VIP or institutional clients is a plus.
  • Self-motivated, detail-oriented, and able to thrive in a fast-paced, high-pressure environment.

Interested in this position?

Apply directly on the company website

Apply Now

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