Campaign Growth Operations - Greater China

1 hour, 49 minutes ago
Full-time
Mid Level
Marketing and Growth
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Design and implement user growth strategies to improve growth metrics, especially through user-fission campaigns.
  • Coordinate channel operation activities, including creative planning, resource alignment, execution, and performance review.
  • Build and optimize channel and user segmentation incentive systems and lifecycle management mechanisms.
  • Develop differentiated operational strategies to drive platform user growth.
  • Set up and maintain a data analysis framework to monitor user growth performance and evaluate strategy effectiveness.
  • Track industry trends, policy changes, competitor activity, and cryptocurrency market developments.
  • Propose targeted operational optimizations and differentiated campaign plans based on market insights.
  • Support the implementation of blockchain-related business product functions to drive growth.

Requirements

  • 3+ years of experience in activity operations.
  • Experience in the Web3 industry.
  • Proven experience independently managing user growth projects of over one million users.
  • Strong familiarity with user growth and user-operations methods.
  • Preferred experience with social growth campaigns on platforms such as Pinduoduo and Kuaishou.
  • Fluency in both English and Mandarin, with English usable as a working language.
  • Strong self-motivation, accountability, and ability to work under pressure.
  • Excellent cross-department collaboration and coordination skills.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, subject to business team needs.
  • Opportunity to work with world-class talent in a global, user-centric organization.
  • Autonomy to tackle fast-paced projects in an innovative environment.
  • Career growth opportunities and continuous learning support.

Interested in this position?

Apply directly on the company website

Apply Now

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