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VP, Engagement Strategy

1 month, 3 weeks ago
United States
Full-time
Lead
Marketing Strategist
Marketing and Growth
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Lead end-to-end engagement strategy across key accounts, owning direction, output quality, and overall impact.
  • Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific guidance.
  • Lead engagement planning, activation, and measurement across patient journeys based on audience needs and behaviors.
  • Develop brand ecosystem and experience strategies that connect touchpoints, content, and channels across the full engagement journey.
  • Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to deliver integrated plans.
  • Apply platform, channel, and performance insights to optimize activations against defined success metrics.
  • Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact.
  • Manage, mentor, and develop senior and junior strategists through clear direction and feedback.
  • Serve as the day-to-day engagement strategy lead for clients and internal teams.
  • Guide client discussions and maintain accountability for engagement quality and performance.

Requirements

  • 8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles.
  • Experience in healthcare, pharma, life sciences, or another highly regulated industry is preferred.
  • Proven ability to independently lead engagement strategy across complex accounts from start to finish.
  • Experience developing omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy.
  • Experience applying audience and behavioral insights such as segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways.
  • Ability to translate strategic inputs into actionable engagement plans across messaging, content, tactics, and channels.
  • Strong collaborative cross-functional leadership skills across multiple disciplines.
  • Comfort operating with autonomy, managing ambiguity, and leading client discussions.
  • Ability to own deliverables and accountability for client impact and engagement performance.

Benefits

  • $170,000 - $205,000 annual salary.
  • 401(k) plan with employer match contribution up to 4%, immediately vested.
  • Medical, dental, vision, life insurance, and disability coverage.
  • Flexible working arrangements, including hybrid and remote work.
  • Option to work from anywhere globally for two weeks each year.
  • 20 vacation days, one personal well-being day, 9 public holidays, gifted end-of-year holidays, and early Summer Friday finish in June, July, and August.
  • Free counselling through an employee assistance program and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • Access to on-demand training, professional development support, and global mobility opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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