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Senior Director, Strategy - Access Marketing

2 months ago
United States, Canada
Full-time
Lead
Marketing Strategist
Business Intelligence
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Direct, develop, and execute comprehensive access marketing strategy for pipeline and inline assets.
  • Analyze qualitative and quantitative research, market landscapes, analytics, and congress/media trends to generate actionable insights.
  • Develop stakeholder personas, strategy maps, brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy.
  • Design and execute access marketing solutions, tactics, and activations that improve brand and access performance.
  • Lead workshops, training meetings, launch meetings, and other client-facing strategic events.
  • Provide strategic counsel in internal and client meetings on emerging access-related trends.
  • Lead strategic planning across multiple brands and integrated accounts with advanced autonomy.
  • Translate insights and strategy into actionable project briefs in partnership with the team.
  • Contribute to RFPs, capabilities, organic growth initiatives, and new business development opportunities.
  • Support thought leadership through POVs, podcasts, webinars, and market access trend monitoring.
  • Collaborate across Advisory, Marketing, account, medical, and creative teams to ensure aligned strategy delivery.
  • Mentor, coach, and potentially manage direct reports to support strategy team development.

Requirements

  • Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH).
  • 7-10 years of market access strategy or related experience required.
  • 3-5 years of agency experience required.
  • Market access agency and/or industry experience required.
  • Advanced understanding of market access marketing, strategies, and trends.
  • Advanced working knowledge of market access-related research tools, agency offerings, services, products, and solutions.
  • Proven success building and launching market access strategies and tactical plans.
  • Ability to translate Advisory subject matter expertise into Marketing brand/access strategy.
  • Strong persuasive storytelling, written and verbal communication, and presentation skills.
  • Comfort with public speaking and use of AI platforms to enhance brand strategy needs.
  • Proficiency with Microsoft Word, Excel, and PowerPoint.
  • Ability to travel 20-30% of the time.
  • Management experience is a plus.
  • Experience with payers, health systems, pharma direct, or similar related areas is preferred.

Benefits

  • $120,000 - $190,000 annual salary.
  • 401K plan with employer match contribution up to 4%, immediately vested.
  • Medical, dental, and vision insurance, plus life insurance and disability coverage.
  • Flexible hybrid and remote work arrangements, including the option to work from anywhere globally for two weeks each year.
  • 20 vacation days, one personal well-being day, and 9 public holidays.
  • Gifted end-of-year holidays and early Summer Friday finishes in June, July, and August.
  • Free counseling through the employee assistance program and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • On-demand training, professional development support, and global mobility opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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