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Monetization Lead

1 month, 2 weeks ago
Spain
Full-time
Lead
Product Manager
Product Management
Amplitude Firebase
Apply Now
Appodeal

Appodeal

Appodeal is a top ad mediation solution for mobile apps, enabling real-time competition among ad networks to maximize revenue for publishers.

Media
11-50
Founded 2015
$12M raised
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Description

  • Define and evolve the ad monetization strategy across the games portfolio to improve eProfit outcomes.
  • Own waterfall structure, floor pricing, and placement strategy across all titles.
  • Monitor eProfit, ARPDAU, eROAS, fill rates, and show rates on a daily basis.
  • Build and run a high-velocity A/B testing program covering waterfall configurations, placement density, floor optimization, and network mix.
  • Translate experiment results into prioritized monetization actions and establish the testing cadence and quality bar.
  • Own and grow relationships with ad networks, DSPs, and exchanges relevant to casual gaming monetization.
  • Negotiate commercial terms, unlock new demand sources, and resolve technical or commercial partner issues.
  • Act as the Product Owner for monetization on each app by coordinating Ad Tech, Analytics, Product, and UA partners.
  • Partner with data and RnD teams to ensure the shared intelligence layer supports monetization decisions.
  • Build and lead a lean, high-talent team while fostering strong ownership, speed, and accountability.

Requirements

  • Proven hands-on experience leading monetization for casual, ad-monetized mobile games such as cards, word, board, or puzzle titles.
  • Track record of building and scaling experimentation programs with measurable impact on eProfit, ARPDAU, or eROAS.
  • Comfort operating without dedicated in-house analytics headcount and using shared data, attribution, and LTV models.
  • Strong existing relationships with ad networks, DSPs, and exchanges relevant to casual gaming monetization.
  • Experience building and leading lean, high-talent teams.
  • Ability to act as a cross-functional integrator without direct reporting authority over Ad Tech, Analytics, or Product.
  • Direct experience scaling ad-monetization revenue for a casual game from early traction to portfolio impact.
  • Experience with mediation platforms and waterfall management tools such as AppLovin MAX, LevelPlay, or Topon.
  • Familiarity with analytics and attribution tools such as Firebase, GameAnalytics, Amplitude, or AppsFlyer.
  • Experience negotiating commercial terms directly with ad networks or DSPs.

Benefits

  • Competitive salary with performance-based bonuses.
  • Clear career growth opportunities.
  • Lean, high-trust team with fast decision-making and high impact per person.
  • Access to a shared intelligence layer for data, attribution, and LTV modeling.
  • Opportunity to own the monetization agenda across a live portfolio of growing games.
  • Global, distributed team with offices in Warsaw, Barcelona, and Parkland, FL.
  • Mission-driven environment focused on learning, growth, and meaningful impact.

Interested in this position?

Apply directly on the company website

Apply Now

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