Director of Analytics (Mobile apps)

1 month ago
Full-time
Executive
Mobile Development
Ad Hoc Labs

Ad Hoc Labs

Ad Hoc Labs is a company that builds mobile apps focused on productivity, privacy, and play. Their innovative products, like Burner and Dialed, provide users with smarter phone numbers to take control of their identity and privacy. With unparalleled se...

Internet Software & Services
11-50
Founded 2012
$2M raised

Description

  • Own the strategy for data collection, instrumentation, storage, analytics tools, and reporting.
  • Develop specifications and serve as the source of truth for instrumentation, tagging, and analytics implementation.
  • Source, evaluate, and select third-party analytics tools.
  • Develop insights and lead the ideation, evaluation, and implementation of A/B tests and other optimizations across acquisition, product, and communications channels.
  • Improve user activation, engagement, retention, and conversion metrics through experimentation and analysis.
  • Build dashboards and visualizations and communicate findings to company and board stakeholders.
  • Evangelize data-driven decision-making and drive organizational buy-in for analytics as a source of value.
  • Collaborate closely with business, product, design, marketing, and technical teams.
  • Lead development of the end-to-end infrastructure needed to support analytics and reporting.

Requirements

  • 7+ years of hands-on experience measuring and analyzing user funnels and behavior in a production environment.
  • Experience analyzing advertising, marketing, acquisition, engagement, or similar user data.
  • Strong fluency in technical analytics fundamentals, including tag management, A/B and multivariate testing, and basic statistical analysis.
  • At least 2 years of experience in mobile.
  • Familiarity with current web and mobile reporting, measurement, and analytics tools, including app stores, Mixpanel, install attribution tools, and Google Analytics.
  • Experience with a consumer subscription product, preferred.
  • Familiarity with marketing automation programs and tools, preferred.
  • Ability to independently generate and communicate data-driven insights in a fast-moving, imperfect-information environment.
  • Exceptional organizational, written, and communication skills.
  • 5+ years of experience and/or significant team leadership and production-scale experience.

Interested in this position?

Apply directly on the company website

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