Senior Analyst, Analytics and Insights (Programmatic)

1 week, 3 days ago
Full-time
Junior
Data Science and Analytics
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Serve as a client-facing lead for communication around campaign strategy and insight interpretation.
  • Partner with clients to understand business challenges and design analytic and testing plans that produce actionable intelligence.
  • Own campaign performance and reporting insights, including optimization recommendations and opportunities for additional analysis.
  • Review model performance across revenue, performance, and pacing metrics.
  • Design and implement tests to evaluate model and feature performance.
  • Work with internal teams and stakeholders to determine appropriate measurement tools and products for client needs.
  • Develop innovative measurement tools and solutions.
  • Consult with clients on the development and alignment of marketing programs across online channels.
  • Define testing methodologies, reporting requirements, and optimization modeling requirements for campaign setup.
  • Communicate campaign optimization results to clients in relation to original business goals.

Requirements

  • 2+ years of experience in a similar role.
  • Extensive experience with SQL and Excel, including pivot tables.
  • Experience in digital media or programmatic analytics.
  • Experience pulling together audience insights reports.
  • Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools is a plus.
  • Strong communication skills with the ability to explain complex technical concepts in simple terms.
  • Aptitude for media and strategy, with the ability to relay concepts to clients contextually.
  • Ability to multitask and prioritize across several high-profile clients.
  • High creativity, attention to detail, self-motivation, and drive.
  • Eagerness to work in a rapidly changing startup team environment.
  • Enthusiastic team-player mindset with a collaborative and knowledge-sharing approach.
  • Strong presentation, visualization, and storytelling skills using PowerPoint.
  • Excellent diagnostic skills.
  • Technical acumen to design campaigns that optimize use of the platform.
  • Professional oral and written communication skills.
  • Client-facing experience.
  • Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity and stock purchase plan.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $90,000 to $110,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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