Senior Analyst, Analytics and Insights (Programmatic)

1 hour, 58 minutes ago
Full-time
Junior
Data Science and Analytics
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Serve as a client-facing lead for campaign strategy, insights communication, and storytelling.
  • Partner with clients to identify business challenges and design analytics and testing plans.
  • Own campaign performance reporting and recommend optimization opportunities.
  • Review model performance across revenue, performance, and pacing metrics.
  • Design and implement tests to evaluate model and feature performance.
  • Work with internal teams to select appropriate measurement tools and products.
  • Develop new measurement tools and solutions to improve campaign effectiveness.
  • Consult with clients on marketing program development and alignment across online channels.
  • Define campaign setup, testing methodologies, reporting requirements, and optimization modeling requirements.
  • Communicate campaign optimization results and demonstrate value against business goals.

Requirements

  • 2+ years of experience in a similar role.
  • Extensive experience with SQL and Excel, including pivot tables.
  • Experience in digital media or programmatic analytics.
  • Experience pulling and assembling audience insights reports.
  • Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools preferred.
  • Strong communication skills with the ability to explain technical concepts simply.
  • Ability to multitask and prioritize across several high-profile clients.
  • High creativity, attention to detail, self-motivation, and drive.
  • Experience in a fast-changing startup team environment and strong collaboration skills.
  • Excellent PowerPoint presentation, visualization, and storytelling skills.
  • Excellent diagnostic skills and technical acumen for campaign design.
  • Professional oral and written communication skills.
  • Client-facing experience.
  • Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee Equity and Stock Purchase Plan.
  • Employee discounts, virtual wellness classes, and pet insurance.
  • Salary range of $90,000 to $110,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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