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Director, Social Media

1 month, 3 weeks ago
United States
Full-time
Executive
Social Media Manager
Marketing and Growth
Instagram API TikTok
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 10

Description

  • Define and own the agency’s organic social strategy across all channels, including setting priorities, standards, and a content calendar aligned to brand, marketing, and business goals.
  • Develop and oversee production of diversified platform-native social content (static images, carousels, short-form video) that supports business goals and talent acquisition.
  • Act as creative lead and hands-on contributor for social video—concepting, directing, filming, and editing content when needed.
  • Partner with internal teams and leaders to capture authentic content, including traveling periodically to conferences, agency events, and leadership summits for on-site production.
  • Establish creative standards and best practices for social content and experiment with new formats and channel opportunities based on platform trends and algorithm shifts.
  • Define and evolve success metrics across awareness, engagement, and brand/business impact, and report on performance to guide decision-making.
  • Set priorities and make tradeoff decisions across social initiatives to ensure focus, quality, and sustainable execution within a lean team.
  • Manage freelance and creator relationships and set strategy for live event coverage, including on-site video, interviews, and production.
  • Build and scale employee advocacy by creating scalable systems, training, and ready-to-share content, and partner with People Operations, Talent Acquisition, and Marketing to align efforts with recruiting and culture.
  • Partner with senior leaders to elevate executive social presence by providing strategic guidance, content ideation, editing, and posting support tailored to each leader’s voice and goals.

Requirements

  • 7–10 years of experience in organic social media, with at least 3+ years in a senior- or director-level role.
  • Proven experience leading organic social strategy for a brand or agency (internal brand experience strongly preferred).
  • Hands-on content creation experience, including social video concepting, directing, and/or editing.
  • Deep expertise in LinkedIn and Instagram, with additional experience across TikTok, Snap, and other video-first platforms and platform-native formats.
  • Experience building or managing employee advocacy and/or executive social programs.
  • Strong strategic thinking paired with a willingness to execute hands-on work.
  • Exceptional written and verbal communication skills and comfort partnering with senior leaders to provide clear social guidance.
  • A clear point of view on what great organic social looks like and how to evolve it over time, plus an appetite for provocative content and a sense of humor.
  • Willingness and ability to travel periodically for agency events, industry conferences, leadership summits, and on-site content production.
  • This role is remote-eligible in most U.S. states (with some exclusions) and is not eligible for immigration sponsorship.

Benefits

  • Anticipated annual salary range: $110,000–$130,000, plus an annual performance bonus (target bonus component).
  • Remote-first culture with flexible schedules, work-from-anywhere options, and office hubs in Los Angeles, Chicago, and New York for in-person collaboration and learning opportunities.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, Dental, Vision, Life, and Pet Insurance, plus sponsored life insurance and short-term disability and additional voluntary insurance options.
  • Annual ClassPass credits and other wellness perks.

Interested in this position?

Apply directly on the company website

Apply Now

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