RemoteLeaf Logo
Log in Sign up

Manager, Web Strategy

11 hours, 40 minutes ago
United States
Full-time
Lead
Digital Marketing Manager
Design and User Experience
SEO UX Design Webflow
Apply Now
WorkWave

WorkWave

WorkWave provides field service management software solutions to automate business operations, improve efficiency, and enhance customer experiences through a suite of products like PestPac® and WorkWave Service™.

Professional Services
251-1K
Founded 1984
View All Jobs 5

Description

  • Develop, own, and execute the comprehensive web strategy for all four corporate websites aligned to business and marketing objectives (brand, demand generation, customer support).
  • Design, implement, and continuously optimize information architecture and user experience across all sites to improve navigation and conversion paths.
  • Own web analytics platforms (e.g., GA4), track and interpret performance KPIs, and report on visibility including emerging AI answer-surface metrics.
  • Plan and run A/B tests and experiments, use data to identify bottlenecks, and prioritize initiatives to maximize ROI.
  • Serve as a hands-on contributor by executing content updates, minor design changes, and strategic web initiatives.
  • Manage and prioritize the workload of a dedicated Senior Web Developer and a Senior SEO Strategist, ensuring high-quality, on-time delivery of technical projects.
  • Lead development and maintenance on modern CMS platforms with primary responsibility for Webflow implementations, collection structures, integrations, and deployments.
  • Champion adoption of AI-driven workflow and optimization tools to improve team velocity and consistency across the portfolio.
  • Act as primary web liaison to Marketing, Content, Sales, and other teams to gather requirements, manage expectations, and launch integrated digital campaigns.

Requirements

  • 10+ years of experience in web strategy, UX, or digital marketing leadership managing multiple, complex web properties.
  • Mandatory hands-on experience with Webflow, including deep knowledge of collection structure, integrations, and deployment.
  • Expert-level proficiency with web analytics (GA4), user behavior analysis, and Conversion Rate Optimization (CRO) methodologies.
  • Working knowledge of AI-assisted analytics and testing platforms and experience incorporating AI into analytics/testing workflows.
  • Demonstrated understanding of AEO (Answer Engine Optimization) principles and how large language models discover, evaluate, and cite web content; familiarity with Perplexity, ChatGPT Search, and Google AI Overviews.
  • Proven ability to operate at both strategic (roadmaps, goal-setting) and executional levels (making platform changes, managing assets).
  • Experience managing or mentoring at least one direct report or dedicated developer, including task delegation and performance oversight.
  • Strong understanding of technical SEO, structured data/schema markup, web accessibility, and performance optimization.
  • Excellent communication and project management skills with the ability to explain complex web concepts to non-technical stakeholders.
  • Familiarity with AI-powered content, design, and optimization tools (preferred).

Benefits

  • Salary range $135,000 - $140,000 per year; role is bonus eligible (final offer dependent on qualifications and experience).
  • Remote-first work environment with flexible remote work options and access to regional offices (HQ in Holmdel, NJ).
  • Health and dental insurance and 401(k) with company match.
  • Flexible Time Off or generous PTO (role dependent) plus paid holidays.
  • Up to 4 weeks paid bonding leave and tuition reimbursement.
  • Robust Employee Assistance Program (TotalCare) with free 24/7 counseling, financial/legal guidance, and adoption assistance, plus 24/7 virtual medical care with Teladoc.
  • Quarterly peer-nominated awards, regional discounts, charitable giving opportunities, and access to extensive training resources (video libraries and live training).

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

skillerszone

Digital Marketing Manager

skillerszone

Digital Marketing Manager at SkillersZone LLC responsible for leading and optimizing digital marketing efforts to drive online traffic, grow brand presence, and support the company’s affiliate marketing and recruitment software business.

United States Full-time Mid Level Digital Marketing Manager
$104k-$135k
Content Marketing CRM Digital Marketing Email Marketing Facebook Ads Google Ads Google Analytics HubSpot Influencer Marketing Instagram API LinkedIn Ads SEM SEMrush SEO
11 hours, 25 minutes ago
Gravie

Manager, Performance Marketing

Gravie 251-1K Insurance

Manager, Performance Marketing at Gravie to build and lead a new performance marketing function that creates the strategy, infrastructure, and execution engine to drive measurable digital and demand-generation growth and connect awareness to pipeline.

Anywhere Full-time Senior Digital Marketing Manager
$98k-$144k
SEO
11 hours, 25 minutes ago
Wishpond

SENIOR ADS SPECIALIST (100% Remote outside of Canada)

Wishpond 251-1K Internet Software & Services

Senior Ads Specialist at Wishpond Technologies — a fully remote, strategic role leading paid media planning and optimization across a portfolio of SMB clients to drive scalable, measurable campaign performance.

Mexico Argentina Brazil Colombia Venezuela Pakistan Contract Senior Digital Marketing Manager
Google Ads Instagram API
1 day, 17 hours ago
Focus Digital

Digital Marketing Project Manager

Focus Digital Media

Focus Digital is hiring a Digital Marketing Project Manager to manage SEO and PPC client accounts, translate strategy into business insights, and help small and medium-sized businesses achieve sustainable growth through strong communication and ROI-focused account management.

United States Full-time Mid Level Digital Marketing Manager
$75k-$85k
Digital Marketing Email Marketing Google Analytics Keyword Research SEO
4 days, 2 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers