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Director of Product Marketing, Cash and Home Lending

18 hours, 51 minutes ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Wealthfront

Wealthfront

Wealthfront is a leading financial planning and investing platform that combines technology and academic strategies to help individuals grow their wealth easily and affordably.

Capital Markets
51-250
Founded 2011
$274M raised
View All Jobs 2

Description

  • Lead go-to-market strategy for new and existing Banking and Home Lending products.
  • Develop product positioning, audience strategy, and distribution strategy.
  • Design and optimize experiments to identify the most effective ways to reach and convert target audiences.
  • Partner with Product, consumer research, engineering, and design to shape the product roadmap around unmet customer needs and growth opportunities.
  • Create focused briefs rooted in business and customer insights for creative teams.
  • Monitor cultural and market trends that can inform creative strategy.
  • Lead business performance recaps and present findings to executive leadership.
  • Manage and develop a team of product marketers while fostering a culture of excellence, curiosity, and respect.

Requirements

  • 8+ years of experience in consumer product marketing or growth marketing, preferably with technology and/or startup experience.
  • Strong communication, presentation, storytelling, and writing skills.
  • Ability to think strategically while balancing creativity and marketing effectiveness.
  • Experience bringing structure to ambiguity and turning insights into actionable plans.
  • Data-driven mindset with comfort using analysis, testing, and measurement methodologies.
  • Experience running messaging tests and A/B experiments.
  • Experience managing and developing a team of marketers.
  • Low-ego leadership style with a willingness to work closely on details and help others succeed.
  • Bachelor’s degree or higher.
  • Personal finance knowledge and experience is a plus, but not required.

Benefits

  • Estimated annual salary of $196,000 to $221,000 USD plus equity.
  • Medical, vision, and dental coverage.
  • 401(k) plan.
  • Generous time off.
  • Parental leave.
  • Wellness reimbursements.
  • Professional development support.
  • Employee investing discount.

Interested in this position?

Apply directly on the company website

Apply Now

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